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Tap Into Nostalgia for Your Marketing

5W PR

Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. This strategy is effective across various marketing channels like social media, print ads, and TV commercials.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

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What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but We asked him about the development of TV and online video consumption, the change in brand involvement in TV, and how audience engagement is leading the change.

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. This was a brilliant way for AirBnb to tap into the film’s hype, giving guests the chance to live their own Barbie best lives, and it received some fantastic press coverage.

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Bringing the past back to life – CEWE Life in Colour Campaign

Prohibition

Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. Together with CEWE UK , which is one of Europe’s largest photo printing company, we launched the Life in Colour campaign. CEWE Life in Colour Campaign.

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Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. In fact, Chipotle is no stranger to interesting branded content. The Scarecrow.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

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