Contently - Strategy

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. The disconnect can result in content that drifts aimlessly, failing to hit the mark regarding engagement and conversion.

How To 52

How To SEO Content Marketing Engineering 52

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. can all be labeled as PR activity. ScreramingFrog. GTMetrix.

SEO 229

SEO Social Media Tools Google 229

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. The point here is to: Figure out what your content looks like (is it written, visual, video, interactive, audio?).

Analytics 200

Analytics Energy Google Data 200

Cision

SEPTEMBER 18, 2015

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Don’t fret — your brand already has the know-how from other social media strategies. Determine Topic/Goals.

Video 120

Video Analytics Customer Service Content Marketing 120

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. And that’s the theme for this week’s Unscripted Marketing links [UML]. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 101

Interviews Publicity Technology Social Media 101

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Burrelles Fresh Ideas

MAY 14, 2024

Add Alt Text Alternative text (alt text) is an essential tool allowing social media managers to make images and other visual content accessible to people with visual impairments and other disabilities. In short, alt text describes your visual content. Accessibility is fundamental to customer satisfaction and retention.

Social Media 93

Social Media Media Video SEO 93

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Now, your brand must think on a global scale. Expand Your Lists. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

Cision

MARCH 28, 2016

Traditional marketing functions are no longer set up to win. Content can no longer be the product of one single department. Brands that coordinate across business functions are more likely to achieve the success they need to achieve,” says Bernie Borges. what they think about your brand. Make an Ice Cream Sandwich.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

MaccaPR

OCTOBER 14, 2015

In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. He’s curated a following of more than 8.4

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 3) Emotional connection with customers. “I 9) Brands across the aisle. “I 4) New emphasis on trust. Honesty and transparency trumps all.

Social Media 93

Social Media Marketing Media Creativity 93

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on.

How To 60

How To Media Analytics Television 60

Critical Mention

JULY 20, 2018

As a PR pro, one of the most important tools in getting your message across is your copy. Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. A classic example is Coca Cola.

Writing 63

Writing Content Marketing Tools Customer Service 63

Cision

SEPTEMBER 21, 2016

With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. You can also create email templates for common customer service inquiries, such as: Where’s my product?

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

JANUARY 14, 2021

Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. Beautiful.AI

Technology 65

Technology Marketing Tools Google 65

Critical Mention

JANUARY 30, 2019

The good news is that uncertainty also creates opportunity—in this case, an opportunity for organizations to take another look at their priorities with regard to their media monitoring and earned media measurement tools. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

Media 60

Media Marketing Analytics Television 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

NOVEMBER 30, 2022

For example, if you’re using a marketing automation technology, require employees to be certified in that tech to feel comfortable using the tool and make performance-driven recommendations backed by technology. What are the core components of our existing marketing technology stack? What makes our company unique in the market?

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. Imagine the stories the brand can tell around that. Storytelling.

Company 72

Company Storytelling Small Business eBook 72

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. If you are on a social media platform – respond to customers when they post on your page.

Agency 100

Agency Survey Customer Service Engineering 100

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders. AskPat is a brand new, DAILY podcast. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

Conference 59

Conference Marketing Analytics Case Study 59

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

MARCH 3, 2015

to in-store video and eye-tracking tools. More than merely collecting vast amounts of data, it’s the ability to act on that data with the help of technology that capture’s McKinsey’s attention: One CEO we know believes it’s time to create a position—marketing technology officer (MTO)—that’s rooted both in technology and domain knowledge.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

prTini

SEPTEMBER 5, 2014

Brand Anonymity is Dead: Meet Community Manager 2.0. 5 Tools Modern PR Pros Can Use to Maximize ROI. The List: Content Marketers’ Secret Weapon. Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client).

Media Relations 49

Media Relations Case Study Viral Instagram 49

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

Conference 40

Conference Marketing Analytics Case Study 40

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

APRIL 19, 2018

Creating awareness for a brand has always been a challenge. Today, it’s even harder because tons of content is published every second, of every day. To combat this problem, communications pros are turning towards influencer marketing to amplify their message. Influencer marketing is not easy. Just about everyone.

Video 63

Video Marketing Creativity Consumer 63