State of Content Marketing 2019: Creativity Strikes Back
Contently - Strategy
DECEMBER 12, 2018
The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013.
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