5W PR

AUGUST 22, 2017

Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships.

Social Media 92

Social Media Guidelines Media Handbook 92

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Read the FTC Guidelines. PS Vita [ruling] the world.

Guidelines 168

Guidelines Training Employee Social Media 168

PR in High Definition

JANUARY 26, 2022

As consumers and investors alike increasingly value strong action when it comes to the environment, brands can no longer afford to announce a climate target and call it a day. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result.

Guidelines 62

Guidelines Employee Social Media Reputation 62

5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

PR Fuel

AUGUST 5, 2021

It takes over five impressions before people begin remembering your brand. In time, brand awareness could even become recognition. The next time a consumer needs your product or service, they’ll recall seeing your release. It’s important to make sure you’re following the proper press release guidelines, though.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

PR in High Definition

FEBRUARY 17, 2017

Since the elections in November, President Trump has publicly attacked over 60 organisations (and counting)—including Microsoft, General Motors, BBC, Boeing and Sony—putting marketing and PR teams on the defensive to protect their brand’s reputation and share prices. However, this strategy isn’t right for every brand.

Strategy 72

Strategy Brand Branding Employee 72

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Each publication will have its own submission guidelines.

Writing 82

Writing How To Media Guidelines 82

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. What are some of the biggest PR challenges healthcare brands face?

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Source: 3 Studies Branding and Marketing ). Source: 3 Studies Branding and Marketing ). Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 26, 2017

While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 10) Two sides of the political issue for brands. 10) Two sides of the political issue for brands. Brands in Politics ). 82% of consumers stopped doing business after a bad experience.”.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Konnect Agency

MARCH 31, 2020

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 Stick to your brand’s area of expertise and do not deviate from that. This applies both to traditional media, newsletter updates and social media programming.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. 2) Is your brand investing in the right content? Brands often develop content because either their competitors are doing it or to please an executive. So, the FTC stepped in with regulations to protect consumers. Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

AUGUST 16, 2016

You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. A true definition of your brand. Once you are aligned on what you do, find the brand voice you’ll use to communicate. A crisis communication plan.

Company 60

Company Guidelines Crisis Measurement 60

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

APRIL 16, 2018

When a conversation starts, following your guidelines is the key. Fortunately, there are ways to strategize around this, helping the right people become aware of the realities and susceptibilities of not being crisis ready and, ultimately, acquiring the support and buy-in required to take the first steps towards building brand invincibility.

Internal 133

Internal International Crisis Exercises 133

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working. It’s not enough to just count what’s easy to count; you must measure what really matters.

Measurement 40

Measurement Comparison Advertising Advertising 40

Konnect Agency

JUNE 18, 2020

As more states and counties enter their COVID-19 phased re-opening plans, it’s no secret that some consumers are ready to get back to some form of “normal.” Most people are very easily overwhelmed right now, and are far more likely to do business with brands and companies they feel confident in. – Shelby Robinson.

Survey 40

Survey Local Training Guidelines 40

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Keep your employees and other stakeholders safe during a crisis. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

MaccaPR

MAY 28, 2015

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! In a world where the average attention span of a consumer is less than that of a goldfish (8 seconds to 9, respectively), infographics have become an important tool to complement the long narrative reporting in a corporate sustainability report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. LinkedIn Pulse was the perfect avenue for Jeff Jones to voice his opinion and give a real voice and reasons to employees, customers and shareholders.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 136

Healthcare Content Marketing Industry Trends 136