ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? GlobeNewswire – Offers real-time monitoring of online news, print, and social media and a 360-degree view of your performance. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. It’s efficient to run various tests and get nice visuals to best represent PR success, so my reports are more polished.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. So, print a handout.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Prepare your spokesperson for different kinds of reporters. Beware “fake news” reporting. This isn’t usually fake news, but more like sloppy reporting.

Media Training 282

Media Training Training Media Interviews 282

The Proactive Report

APRIL 6, 2021

There are so many more opportunities to get your branded content published. Just as with print publications, the top tier websites are harder to pitch. According to this report, 70% of people say brand trust is important when making purchasing decisions. Embrace the fact that trust is vital to your success as a brand.

Leadership 147

Leadership Engineering Enterprise Social Media 147

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. The body of the pitch should be concise and straight to the point.

Media Relations 203

Media Relations Media Pitching Case Study 203

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. The newsdesk is the department of a broadcasting organization responsible for collecting and reporting the news. Make it relevant.

Local 323

Local Pitching Print Interviews 323

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

FEBRUARY 1, 2024

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. million in print and 3 million online subscribers.

Marketing 108

Marketing Newspapers Print Local 108

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. Meta shares a new report on how to best use your insights A 40-page report has been shared by Meta, which looks at how we should be integrating insights into our advertising.

Advertising 62

Advertising Advertising Print YouTube 62

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. These mentions can then be reported as usual. within a user account.

Pitching 96

Pitching Print Measurement Report 96

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

PRSay

MAY 9, 2023

With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value actions (clicks, shares, etc). A case in point is the brand S’well. Does EMV even matter?

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Stern + Associates

JANUARY 29, 2024

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news. The result is that each year there are fewer reporters covering more ground, meaning they are harder to reach than ever before.

Strategy 96

Strategy Publicity Media Video 96

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences.

Brand 60

Brand Branding Journalism Product Launch 60

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. After reviewing the study, I offer these six takeaways based on the data: 1. 25% say cost of new leads.

B2B 64

B2B Report Marketing Survey 64

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Our reporters prioritize requests from the social team because social media is our biggest referrer,” she says. “If If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK! Unique analytics.

Reddit 158

Reddit Viral Analytics Social Media 158

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. What does it mean for customers of either brand? Muck Rack adds print monitoring through LexisNexis.

Software 159

Software Tools Print Technology 159

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. We fear for what is going to happen if the industry buys into this report. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

NewsWhip

AUGUST 17, 2023

Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. 2023’s most impactful crises, from ‘woke’ brands to product recalls Read report In marketing, you’re interested in what formats work, what copy is engaging, or what memes are resonating right now.

Product Launch 78

Product Launch Print Measurement Consumer 78

Sword and the Script

SEPTEMBER 7, 2021

This continues the growth of our customer intelligence capabilities, to offer brands further insights into all aspects of the customer buying journey,” wrote Talkwalker CEO Tod Nielsen in a post on LinkedIn Pulse. The combined company will continue to operate under their current brands until a unified brand is announced later in 2021.”

Software 89

Software Print Tools SEO 89

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. YES, it might be easier … but it’s not more effective for your brand.

Automotive 79

Automotive Media Report Print 79

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. 4) Do employees trust their brand? How are they spending that budget today?

Survey 98

Survey B2B Marketing Trade Shows 98

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. A new kind of “brand safety” flap has emerged in the last few years: one in which a brand is held responsible for ad placements on misinformation and extremely biased content.

Communications 190

Communications Journalism Advertising Advertising 190

Ronn Torossian

FEBRUARY 22, 2016

Fans loved Lee’s rich characters and embraced the story in print and on film. Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression.

Film 150

Film Print Report Blogging 150

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168