Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Media Coverage tends to be more in depth than media mentions. Why Is Media Monitoring So Important?

Media 52

Media Analytics Radio Google 52

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Share Tweet Share. Until next time!

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. Trust in your Brand. for every dollar invested. Intentional Content.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring.

Media 113

Media Radio Television Sports 113

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Focus on Client Communication.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America.

Instagram 156

Instagram Industry Media Analytics 156

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Receiving instant alerts is key to boosting your brand’s name. Until next time!

Viral 70

Viral Radio Media Sports 70

Critical Mention

AUGUST 6, 2020

With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets. Option to Build & Export Media Contact Lists. Many organizations sell products or services that appeal to consumers all across the world.

Media 104

Media Radio Local Tools 104

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to feel defensive when someone publicly criticizes your brand. Always Listen. SCHEDULE A DEMO.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The New Rules of Marketing & PR. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. Balance this with what you feel comfortable putting your brand stamp on. Before putting their name in the “hot seat,” ask yourself a few questions: Do they reflect your brand values and do you want them speaking on behalf of your company?

Leadership 83

Leadership Print Training Radio 83

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Until next time! Critical Mention.

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Builds a Strong Brand Presence. Further Engages Audiences

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Brands Can Strategically Promote to Fans During Sporting Events. Game days are the time to leverage social media to promote your brand. .

Sports 111

Sports Social Media Media Groups 111

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Another great benefit of networking across social media channels is the ability to ensure your business stays relevant by monitoring your audience. Until next time!

Social Media 105

Social Media Media Customer Service Radio 105

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. Do a little research on if the brand you are pitching would care about the news. You can follow John on Twitter and LinkedIn. Meet the Media: Alexa St.

Meeting 90

Meeting Transportation Media Journalism 90

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I’m still great friends with many TV producers and digital editors which helps me with developing new media strategies.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. Until next time!

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

NOVEMBER 13, 2019

Another would be to simply thank current clients for their commitment to your brand. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Use this opportunity to promote your services to prospects and highlight additional services to your dedicated clients.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. As the name suggests, it’s a fairly simple KPI: the number of people who saw the piece in which your brand was mentioned. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. And adding influencers to the mix can boost those PR efforts exponentially. .

B2B 191

B2B Social Media Radio Fashion 191

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Taylor Ennis, @taylor_ennis93.

Sports 0

Sports Leadership Internal International 0

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 92

Marketing Local Crisis Management Internal 92

Cision

JUNE 22, 2017

You may also develop audio versions for local and national radio. Something else to consider, especially with regards to more traditional, earned broadcast distribution of PSAs is how to physically deliver the content to the media you are targeting. Connect with her on LinkedIn. Alison is based in Austin, TX.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Who you know can play a big role in building your brand.

Company 81

Company Brand Branding B2C 81

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Sword and the Script

JULY 17, 2018

She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Finally, there is so MUCH content out there now that government organizations have to be very smart and targeted with their media relations and digital presence to stand out from the crowd. Love this question.

Government 90

Government Publicity Public Affairs Agency 90

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

JUNE 22, 2017

You may also develop audio versions for local and national radio. Something else to consider, especially with regards to more traditional, earned broadcast distribution of PSAs is how to physically deliver the content to the media you are targeting. Connect with her on LinkedIn. Alison is based in Austin, TX.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Critical Mention

SEPTEMBER 10, 2019

Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. We have put together five different ways you can improve your online reputation so you can help grow your brand. Maintain a Unified Brand Message. If you’re not sure where to get started, there’s no need to worry.

Reputation 60

Reputation Case Study Mobile eBook 60

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? That’s what we do.&# I know I did.

Travel 79

Travel Case Study Creativity Advertising 79