ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. The bread and butter of B2B PR ? Industry events.

Media 294

Media Trade Shows Travel Interviews 294

NewsWhip

MAY 20, 2024

This position is uniquely based on both the internal and external context and a balance of emotional and intellectual intelligence. We also used these interviews to create a framework for approaching the issues of purpose and polarization, an outline of which you can find below.

Corporate 78

Corporate Banking Internal International 78

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. So, when should a brand take a stand? The answer depends on the brand.

Brand 174

Brand Branding Fashion Advertising 174

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Are there important points they may have failed to address that your brand can? It is key to understand the public conversation.

Communications 192

Communications Brand Branding Crisis Communications 192

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . Encourage honest feedback.

Media 323

Media Interviews Financial Construction 323

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. Personal stories. Authentic voices. Real stakes. Wow factor.

Conference 97

Conference Internal International Travel 97

PRSay

JULY 30, 2020

It’s an opportunity to help create their personal brand. If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. Here’s some advice for our newest changemakers: Read until it hurts. Yeah, I know that you just spent more than a decade reading.

Brand 195

Brand Branding Local Interviews 195

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

Fashion 62

Fashion Brand Branding Case Study 62

Action PR

OCTOBER 3, 2019

Perhaps your brand is extending its reach by working with global markets or you’ve got a new product you want to share with the world. Looking for the right international media contacts can seem like a daunting task, but with these six steps you can get yourself off to a flying start. Do your research. Create a tailored pitch.

Internal 55

Internal International How To Media 55

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions. Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

Flack's Revenge

NOVEMBER 15, 2017

The backlash came when Keurig and others tweeted about pulling ads from the show, following Hannity’s interview of the embattled Republican Senate candidate Roy S. ‘It’s remarkable that they clearly didn’t vet their social media posts internally and everyone wasn’t on board when they tweeted.'”

Brand 120

Brand Branding Policies Corporate 120

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Offer honest feedback. And earned media isn’t magic.

Publicity 334

Publicity How To Agency Product Launch 334

Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. Q: How do you manage your own personal brand? The post Interview with Anthony Iannarino appeared first on Critical Mention - Media Monitoring. Anthony: I am a content marketer.

Interviews 65

Interviews B2B Measurement Blogging 65

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. It absolutely is.

Ethics 74

Ethics Brand Branding Internal 74

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Values and mission To secure third-party funding, it’s essential to define a brand’s mission and values. They can also share their industry awards which can help show the brand’s potential for growth and success.

Company 88

Company Corporate Product Launch Internal 88

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

Critical Mention

NOVEMBER 18, 2018

Sarah Evans , the founder of Sevans Strategy , is a digital strategist and global brand correspondent, who works with companies worldwide to create and improve their social and digital strategies, advising on branding, marketing, advertising, and public relations. SCHEDULE A DEMO.

Interviews 80

Interviews Strategy Social Media Digital PR 80

5W PR

MARCH 23, 2018

Google has been working on a new algorithm that will pick up brand mentions and people associated to them, all without needing an actual link. Understanding user intent and having proper internal linking strategy to make sure pages contain all relevant information will be more important than ever. Linkless” Backlinks.

Interviews 84

Interviews Agency SEO Google 84

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

OCTOBER 17, 2015

Social media’s presence in the workplace is here to stay, especially since more than half of current college students plan on asking about social media policies when interviewing for their first jobs. Employees are doing good things for your brand right now, they need to know it makes a difference,” says marketing expert Scott Stratten.

Employee 120

Employee Brand Branding Social Media 120

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. Or do they? It’s a tall order. Think advocacy.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

5W PR

FEBRUARY 29, 2024

Earlier this month, 5WPR Senior Vice President, and General Manager of 5WPR Miami, had the privilege of attending Axios BFD Miami, an exclusive half-day event where Axios business and Pro reporters conducted insightful interviews with top industry leaders.

Trends 78

Trends Internal International Education 78

ImPRessions - Crenshaw Communications

JUNE 10, 2020

For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. It may be best to set your Facebook and Instagram to private while you are actively interviewing. Become a virtual intern.

Agency 284

Agency Interviews Journalism Instagram 284

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

MAY 25, 2023

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. But we can also leverage it to enhance our work.

Analysis 156

Analysis B2B Interviews Tools 156

Prohibition

APRIL 28, 2019

Emerald Publishing is a global publisher that aims to make a real impact in the academic sectors that they operate, and we were tasked with launching a campaign in honour of International Women’s Day that celebrated women in academia who are often battling against a lack of equality and old-fashioned systems. million impressions!

Internal 54

Internal International Infographics Video 54

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions. Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

Interviews 60

Interviews Storytelling Software Engineering 60

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products.

Writing 294

Writing Journalism Pitching Guidelines 294

Prohibition

APRIL 28, 2019

Emerald Publishing is a global publisher that aims to make a real impact in the academic sectors that they operate, and we were tasked with launching a campaign in honour of International Women’s Day that celebrated women in academia who are often battling against a lack of equality and old-fashioned systems. million impressions!

Internal 48

Internal International Infographics Video 48