5W PR

MARCH 27, 2024

They work together to create a compelling brand story in today’s digital age. The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives. Brands should know what captures their attention, what challenges they face, and what kind of content they engage with.

Publicity 78

Publicity Strategy How To Marketing 78

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Read on to learn how you can tell your best rebranding story. .

Communications 250

Communications How To Telecommunications Employee 250

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Tip: Some studies have found obtrusive ads can negatively impact brands. Quality vs quantity.

How To 71

How To SEO Google Examples 71

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

How To 176

How To Media Guidelines Pitching 176

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant.

Writing 293

Writing How To Infographics Pinterest 293

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes?

How To 198

How To Real Estate Web Case Study 198

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. Here you are able to select social media posts/stories that you have shared and run them as an ad.

Creativity 62

Creativity Social Media Advertising Advertising 62

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Maybe they’re huge fans of your product. And that works.

Strategy 276

Strategy How To Media Infographics 276

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Read: How to successfully manage a global newsroom. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Social Media Audit – Gather Insights and Intelligence. Use what you learn in your social audit to identify the audience most likely to support you in 2023. Use it to attract and gather a strong community of people who like and trust your brand.

Digital PR 264

Digital PR Marketing Infographics Video 264

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

MAY 9, 2024

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Incorporate graphs and charts to help data stand out.

Writing 119

Writing Case Study Study Brand 119

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect. It’s never easy!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1.

Social Media 65

Social Media Media Writing Infographics 65

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Your success, however, is dependent on the first two steps: the content you create and how you distribute it. How to do it? Infographics.

Case Study 210

Case Study How To Infographics SEO 210

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. Doing that successfully requires melding together some moving parts.

Strategy 112

Strategy How To Content Marketing Analysis 112

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Although brands of all shapes and sizes are churning out 140 characters into the Twitterverse, going through the motions won’t help you stand out in the crowded marketplace, let alone reach your goals.

Social Media 120

Social Media Pinterest Media Infographics 120

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Follow us on Twitter. mikefalkow.

Social Media 100

Social Media Media Infographics Pinterest 100

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Infographics or images with quotes relevant to the show.

Social Media 40

Social Media Trade Shows How To Media 40

PR Fuel

JUNE 5, 2020

You want to capture the attention of journalists and media professionals through a well-written, newsworthy piece. Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Establishing Media Relationships. How to Send a Press Release: Engaging Content.

How To 98

How To Ethics SEO Guidelines 98

Cision

APRIL 18, 2016

What’s one pain point all brands share? In a matter of minutes, trolls can get your blood boiling, your fingers tapping a hot-tempered response and your brand well on its way to a potential crisis situation for all of the world to see. Trolls also like blogs and social media channels. Get the free infographic!

Brand 120

Brand Branding Crisis Crisis Communications 120

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Social media. Earned media. Earned media.

Facebook 116

Facebook Video Brand Branding 116

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. What are you already doing to establish thought leadership and build brand awareness? Send a press release.

Conference 120

Conference How To Infographics Leadership 120

5W PR

NOVEMBER 3, 2023

For example, create content that resonates with fitness enthusiasts who seek advanced performance metrics, while also offering guidance to beginners on how to kickstart their fitness journey with wearable tech. Regularly updated content not only builds brand authority but also improves search engine visibility.

Marketing 78

Marketing Infographics Content Marketing Data 78

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. How will engagement be increased if you put a link closer to the beginning of a tweet rather than at the end?

Social Media 97

Social Media Media YouTube Facebook 97

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. Slice and dice the relevant info for social media mentions for miles!

Survey 120

Survey How To Construction Data 120

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Waxing UnLyrical

AUGUST 29, 2019

Because these are people just like us, we’re more likely to believe them when they recommend a brand. A simple tactic to gain more followers on social media is to start following other pages. Another common trick for increasing followers on social media is through buying traffic. Infographic via smallbizgenius.

How To 74

How To Infographics Sports Small Business 74

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101