ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

ReimaginePR

SEPTEMBER 19, 2016

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Let’s discuss. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

Cision

MAY 25, 2017

Once earned media can attribute value the way paid advertising and owned content does, then communicators will be in a prime position to pick up the billions of dollars being reallocated within the marketing mix. Owned Media Requires Great Storytelling. Paid Media Will See Big Changes. Touch, video and storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

Onclusive

FEBRUARY 2, 2022

What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? Using data and technology can help you make pitching even more targeted and precise. Onclusive’s Newsroom is easy to use, intuitive, ensures your content looks great and just makes your life easier.

Pitching 195

Pitching Data Technology Storytelling 195

PRSay

OCTOBER 2, 2017

Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Social Data. Audience Data.

Data 144

Data How To Storytelling Analytics 144

Communications Conversations

OCTOBER 29, 2019

ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. 3 – Beware of the download metric and manage expectations appropriately. Translation: Don’t expect your podcast will generate tens of thousands of downloads! Paul series.

Corporate 104

Corporate SMB Banking Employee 104

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 145

How To Content Marketing Banking Advertising 145

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As in only three years.

Strategy 52

Strategy Case Study Marketing Energy 52

ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. Via social media.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Think twice before you download that ad blocker; it doesn’t really stop ads from counting and only erodes content quality. It’s incumbent upon PR professionals to be scrupulous about the facts of any story we promote, and to hold both clients and journalists accountable when it comes to storytelling and fact-checking.

Publicity 120

Publicity Storytelling Journalism Viral 120

Karen Freberg

JANUARY 21, 2018

recently released their report on influencer marketing (which you can download here ). Casey has been around for a long time now, and has certainly made his mark as a storyteller, film creator, and overall social media leader. I have of course invested in books to read (love to build on my social media library!).

Brand 42

Brand Branding Film Social Media 42

The Resolution Blog

OCTOBER 4, 2019

However, Jerrid explains that we’re seeing a lean towards other metrics, like social media shares, likes, and views. In our chat with Jerrid, he briefly covered his brand, Pressboard , and how they’re bridging the gap between the two different sides. we only have to look at the AVE controversy to know this.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth.

Analytics 170

Analytics Measurement Data Technology 170

Polaris

JANUARY 2, 2015

times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Marketing bloggers sometimes focus too much on what brands are doing wrong. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. Keep in mind that the news media outlets are the gatekeepers of public attention. It’s a way to earn media attention for your brand and gain better visibility in the market. How to End a Press Release. Follow-up with Journalists.

How To 103

How To Writing Video Fashion 103

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As in only three years.

Strategy 40

Strategy Case Study Marketing Energy 40

Beyond PR

APRIL 29, 2016

. “We analyzed data from our one billion annual searches to empower travelers and equip them with the information they need to book the summer getaway that is right for them,” says David Solomito , North America Brand Director for KAYAK. “Between low prices at the pump and a strong U.S. Download the Buyer 2.0

Data 40

Data Storytelling Travel Engineering 40

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Reason #5: eBooks allow you to create a community around your brand. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. Social share buttons. you may wonder.

eBook 219

eBook How To Writing Community 219

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Social media, yes. They rely on excellent writing and storytelling; and.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Graphic designer / visual storyteller. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template. Content downloads. Social reach. Data analyst. Email specialist. Opportunities.

Marketing 52

Marketing Technology Internal International 52

Cision

SEPTEMBER 13, 2016

Your business headshot is a branding tool. It’s often the first impression many people have of your personal – and even employer’s – brand. Consider what your current headshot says to potential business contacts about you and your brand. Put your best face forward – all of the time.

Tools 120

Tools Brand Branding Strategy 120

Deirdre Breakenridge

DECEMBER 11, 2015

I’ve learned that you have to make changes in your thought process and within your organization to make creativity a part of your workflow, moving storytelling to new visual and interactive levels. Brand Champions : There are people that you don’t even know who will become your greatest brand champions.

Creativity 150

Creativity Trends Agency Technology 150

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. It’s an area that brands should investigate. #6 6 Tell me a story Images as a medium continue to grow on the social web and internet. Meeker calls out the use of edited and curated images as a means of storytelling.

Report 81

Report YouTube Privacy Web 81

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

OCTOBER 18, 2016

Even with a large social media following, getting your audience to engage online is increasingly challenging. It gives your followers a chance to interact with your brand, provides them with a larger spotlight the same way trending hashtags do and gamifies the whole experience. You cannot wait around for them to come to you.

Twitter 40

Twitter How To Social Media Guidelines 40

Beyond PR

MARCH 18, 2016

Every brand has an identity. It’s up to brand managers and marketers to pinpoint what makes that identity unique and play to those strengths. Depending on your brand’s expertise, planning content around the holidays and other seasonal events can be a great way to newsjack topics that naturally align with your vision.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. However, the rise of the digital era is upending these traditional perceptions.

Analytics 78

Analytics Digital PR Storytelling Local 78

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Social media stems from the blog, and also fills our content calendars for our social channels.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

OCTOBER 27, 2016

Get our brand on TV? I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. I’ve loved communications from the moment I set foot in the industry.

Communications 40

Communications Tools Analytics Television 40

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. Influence: Brand Impact. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. Influence: Brand Impact. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Beyond PR

MAY 5, 2016

We’re here to help, with a few visual storytelling ideas to get you started. If you’ve ever watched a video on social media of someone mixing ingredients to make a grand drink or some delicious dish, you know how mesmerizing it can be. Share a how-to video.

Travel 40

Travel Video Consumer Storytelling 40

Beyond PR

OCTOBER 19, 2016

And while preventing a brand damaging event can’t always be avoided, the way your brand reacts to the media when they catch you off guard or ask tough questions can impact the outcome of the conversation. Get more tips by downloading our crisis comms guide How to Handle Tough Questions from the Media.

Crisis 40

Crisis Report Internal International 40

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40