PRSay

JUNE 16, 2023

As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.

Crisis 166

Crisis Ethics Publicity Marketing 166

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management.

Ethics 52

Ethics Publicity Data Agency 52

ImPRessions - Crenshaw Communications

MAY 12, 2023

It all got me thinking about the influence of corporate communicators and the impact a strong executive can have on a brand. Crisis management Crisis chops are what separates those at the top of their game from the pack. As with other, real-life CCOs of legend, Karolina’s a loyalist who bleeds Waystar Royco.

Communications 193

Communications Corporate Crisis Reputation 193

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Red teams expose what works, what doesn’t and what needs improvement in a crisis-management strategy.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PR in High Definition

FEBRUARY 27, 2023

AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. It stated, ‘’Generative AI can help PR teams manage their clients’ online reputation by monitoring social media and other online channels for mentions of the brand or key executives.

Industry 62

Industry Communications Technology Reputation 62

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

Melissa Agnes

FEBRUARY 5, 2015

Should you plan for this type of risk in your crisis plan? For all of you ethical readers out there, I know what you’re wondering. I don’t specialize in SEO but Felix provides detailed tips on how to safeguard your brand from such an attack, over on the KissMetrics blog. I think not.

SEO 124

SEO Engineering Crisis Crisis Management 124

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive Crisis Management . Alert consumer brands to emergent reputation threats . What is Predictive Crisis Management? .

Media 88

Media Data Reddit Crisis 88

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

But as the agency that has tried to align its brand with public trust, one hopes it has learned from its mistakes. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary.

Industry 217

Industry Reputation Groups Internal 217

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The New Rules of Marketing & PR. Future PRoof Podcast.

Resources 136

Resources Communications Education Guidelines 136

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”. This can include the media, customers, employees, and the general public.

Interviews 100

Interviews Publicity Technology Social Media 100

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Until next time!

Radio 92

Radio Television Social Media Sports 92

Solo PR Pro

DECEMBER 15, 2020

Considerations to keep in mind when choosing your person: select someone whose ethics, client service mantra and skills match your own. I’m constantly reminding our clients to review their crisis plans, contact lists and other business owners to review their own crisis plans. Do a quarterly update.

Crisis 66

Crisis Insurance Insurance Banking 66

Waxing UnLyrical

AUGUST 10, 2011

In an era of increased transparency, your internal stakeholders have their own unique communication and information needs to complete their jobs to the best of their ability, and to act as brand advocates. PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation.

Ethics 75

Ethics Community Internal International 75

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. As a brand communicator, you’re not just presenting facts, you’re telling a story. Learn them. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. increasing sales, better branding, and media presence. Everything transparent is ethical! We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stuart Bruce

MAY 29, 2016

Simpson’s agent’s explanation is even more astounding: “John Simpson is brand new to social media and still learning the ropes” But not so new, he doesn’t think he can advise companies on crisis management and corporate communications. . — John Simpson (@JohnSimpsonNews) May 26, 2016.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. It will be a new era for brands to realize the value that comes from PR.

Marketing 190

Marketing Content Marketing Data Social Media 190

Newsfile

JANUARY 30, 2024

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Share of Voice : Compares your brand’s mentions against competitors. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. The CEO, the brand and the alleged sex offender. What’s wrong with this crisis management approach?

Reputation 100

Reputation Brand Branding Ethics 100

PRSay

JANUARY 16, 2020

Sponsors of such attacks can have a variety of agendas: to damage a competitor’s reputation and gain market share, drive down the value of a company’s stock, pressure a legal adversary into an unfavorable settlement, co-opt a popular brand to advance a political or ideological agenda or even exact revenge on a former employer or spouse.

Reputation 182

Reputation Privacy Banking Ethics 182

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Building brand awareness is essential for businesses to succeed. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

NOVEMBER 29, 2023

In today’s polarized social and political environment, the idea that “If you don’t say something, you’re saying something” seems to be holding true for companies and brands, Omodt said. The question that I ask my clients is, ‘Why do you feel compelled to say something?’” That’s much different than taking a position on a controversial topic.”

Leadership 107

Leadership Employee Crisis Management Resources 107

PR Conversations

SEPTEMBER 7, 2018

It would also have anticipated criticism for taking a stance by aligning the brand with the purpose of this activism against police brutality towards people of colour. It was easy to predict a backlash from various quarters – including complaints about Nike’s own performance regarding ethics and inclusivity.

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95

Communications Conversations

MAY 13, 2015

Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. Nominated by Marlene Neill, Baylor University. Pete/Clearwater. Nominated by Karen Russell, University of Georgia.

Groups 60

Groups Internal International Conference 60