Remove Advertising Remove Brand Remove Crisis Management Remove Ethics
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. Publicis Health acted solely as an advertising agency.

Crisis 164
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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands. Content generated by AI should be clearly labeled as such.

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The ethical importance of knowing when to say “No” – Natasha Koifman

Ethical Voices

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. We work with lifestyle brands, and we’ve helped establish some of the biggest brands in the market. We have a very strong brand.

Ethics 52
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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 85
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Challenges and changes for PR in 2021

Stephen Waddington

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

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Behind the Headlines With Brandon Puttbrese

Cision

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0