Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Showcasing your brand What you say and how you say it can support your brand personality. Showcasing your brand What you say and how you say it can support your brand personality.

Media Relations 107

Media Relations Media SEO Newspapers 107

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Image: Dingzeyu Li via Unsplash.

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk.

Brand 112

Brand Branding Reputation Corporate 112

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

MARCH 29, 2021

For Meghan and Harry, the primary goal of the interview was apparently to position themselves in opposition to other members of the British royal family (sometimes called by their nickname, “The Firm”), to explain why they left it and to build their own brand. Conduct research on the media outlet and interviewer.

Media Training 180

Media Training Training Interviews Media 180

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.

Radio 78

Radio How To Public Affairs Print 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media. Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Burrelles Fresh Ideas

MAY 21, 2024

This resulting positive reputation, created through authentic and sustained efforts, can translate into increased employee engagement (productivity), customer loyalty, investor confidence and brand equity. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. We can help!

Employee 97

Employee Pinterest Resources System 97

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This feature is not available for recurring automated briefings.

Pitching 96

Pitching Print Measurement Report 96

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 137

Airlines How To Engineering Radio 137

PRSay

JANUARY 13, 2021

Pick one or several communication areas to evaluate, and for each communication sender area, you can put together a list of communications and frequency. Here are some of the most common communication sender areas. Organizational strategy, financial performance, executive communications. Communication Channels.

Internal 187

Internal International Data Communications 187

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Last but certainly not least, crisis communications is another benefit of following trends. By monitoring trending topics in your industry, you can manage your brand’s reputation.

Trends 61

Trends Viral Analysis Crisis 61

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Consider looking at your communications and public relations counselors this same way. They are your partners and brand representatives, working to achieve your business goals.

Communications 99

Communications Comparison Exercises Interviews 99

Reputation Specialist Michael Toebe

MARCH 7, 2022

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. There is a better way, says one crisis management professional. Telling a lie can result in a loss of credibility that could forever mar your brand or organization’s standing.

Reputation 52

Reputation Crisis Analysis Crisis Management 52

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. I do a lot of crisis communications, and content production.

Meeting 131

Meeting Radio Sports Telecommunications 131

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment. Humans influence humans.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. In print, Marvel planned some truly shocking storylines. General Motors.

Company 87

Company Airlines Print Government 87

Sword and the Script

SEPTEMBER 23, 2014

It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. Most people won’t remember the Urban Outfitter’s stunt in a few weeks, but the brand name will seem familiar the next time we walk by the store entrance in the malls of America.

Company 110

Company Apparel Airlines Crisis Communications 110

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

SEPTEMBER 10, 2015

PR and media professionals who can understand these changes and anticipate their brand’s or client’s needs will have a strong advantage in this time of rapid change. Prepared for a brand crisis? Click here for your free crisis communication tip sheet!

Trends 120

Trends Mobile Web System 120

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership.

Social Media 120

Social Media Media Reputation Training 120

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty.

Report 225

Report Media Advertising Advertising 225

Stephen Waddington

DECEMBER 30, 2019

The web and the internet have enabled communities to form around an organisation, topic or issue. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Brands can suffer the effect of negative influencers just as much as from positive ones.

Government 103

Government Education Print Ethics 103

Beyond PR

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 65

Airlines How To Engineering Data 65

Sword and the Script

NOVEMBER 26, 2019

On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement. Truly global brands, with large enterprise deployments, will run upwards of $100,000. Advertising is a valid channel of communication. 5) Cision Impact pricing and customers.

Publicity 92

Publicity Media Advertising Advertising 92

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Brands used to have a controlling influence on information about their products. The same is true in print. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Communications Conversations

AUGUST 21, 2018

We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. There is definitely a lot of benefits to working on a team outside of your job – it’s an easy way to learn how to work with different work and communication styles.

Sports 113

Sports Retail Local Report 113

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

NOVEMBER 30, 2017

The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. Are you a brand so prominent that all people have to do is hear your name on a TV spot and they’ll be reminded to buy your product? People hundreds of miles away will see an event on Facebook, on Twitter.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. I seem to remember having both print and broadcast media in attendance.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Waxing UnLyrical

JULY 3, 2013

But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Specializing in websites and other digital media content, RedShift lives to write and writes to brand. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 100

Marketing SEO Writing Engineering 100

Maxim Behar

SEPTEMBER 4, 2023

Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down. During the pandemic he handled himself perfectly and quite deservedly was a "star", I believe many of his remarks and responses to questions will go down in the history of modern crisis communications.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. In PR, I focus on brand reputation and relationships with target audiences.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

FEBRUARY 5, 2019

At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. It includes a link to a landing page with the offer.

Advertising 60

Advertising Advertising Social Media Twitter 60