wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

MAY 24, 2022

This helps brew individual creativity and allows everyone to share thoughts and collaborate. If a journalist finds the information compelling, we’re more likely to set up interviews on behalf of clients. Credible and trustworthy work helps build a reputation for individuals as well as the clients and brands they represent.

Interviews 170

Interviews Ethics Study Course 170

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products. PR writers keep it simple.

Writing 294

Writing Journalism Pitching Guidelines 294

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Give break out sessions on networking strategies, interview skills and career planning. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers. 2) Think creatively: guerilla recruiting tactics.

Resources 78

Resources Creativity Publicity Local 78

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58. It’s a very creative, cool place to be a part of. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. increasing sales, better branding, and media presence. was established in 1994.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 98

Company Consumer Radio Employee 98

MaccaPR

JULY 13, 2017

I’m very fond of the PR campaigns we launched for WhiteWave Foods’ Silk brand of soy milk, getting Americans over the ‘yuck’ factor of soy. "The No, we didn’t want soy to be a medicinal brand, the way General Mills had its 8 th Continent products be all about nutrition. And, of course, Weber Shandwick that is everywhere!””.

Agency 97

Agency Interviews Film Advertising 97

Stephen Waddington

FEBRUARY 23, 2021

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. He’d asked for an interview about my lockdown startup Wadds Inc. I’ve a deep respect for anyone that is so committed to the creative process that they’d do a recce of a run-down carpark. Chris has got an idea.

Creativity 97

Creativity Print Storytelling Meeting 97

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews.

Fashion 255

Fashion Reputation Social Media Brand 255

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. You can listen to the full discussion on PR trends here.

Creativity 150

Creativity Trends Agency Technology 150

Maxim Behar

MARCH 14, 2024

Now life is much more creative because it takes a lot of skill to make a product for 15 seconds or for 30 seconds, and it's very easy to make a movie that is two and a half hours long, like "The Assassins of the Flower Moon" or "Oppenheimer," but ultimately all these people deserve great respect, because. Of creativity in general.

Film 59

Film Industry Television Technology 59

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners. How can they overcome them?

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. When done right, they can be creative and compelling. An A-list celebrity.

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Without overtly bashing a rival, weave in points of difference and product attributes of your brand. Often a brand has an interesting story that just isn’t quite ready for “prime time.” It’s also important to examine what didn’t work and course-correct for the future. Our advice?

Local 159

Local Pitching Interviews B2B 159

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Of course, the answer is probably “all three.” Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online. Incentivize them with gift cards and other rewards.

Video 132

Video Strategy Marketing Instagram 132

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Prohibition

JUNE 8, 2023

This will ensure that your content is well-structured and doesn’t veer of course. An external microphone will improve audio quality in amateur videos, ensuring your viewers can hear you clearly and are especially helpful if a lot of the content you share on social media features interviews and ‘pieces to camera’.

Video 62

Video Social Media Instagram Media 62

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. These are just a few.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Another mistake brands make is meddling with an influencer’s style.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. The first step is to know your influencer categories. Then there are middle-influencers.

Trends 149

Trends Fashion Video YouTube 149

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2017

Reading helps critical thinking, creativity. ” Of course you have! It’s not necessarily a new idea, but in the age of the entrepreneur-as-brand, it carves out a nice niche for John and offers some lessons for those beginning to build a business and a public image. Unbelievable by Katy Tur.

Television 189

Television Film Creativity Writing 189

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. Simply having a social media account isn’t enough.

Company 62

Company Software Crisis Management Agency 62

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

OCTOBER 18, 2018

Read on for the full interview! I think now, what marketers and advertisers are trying to figure out, is how to take they data that is now available to them, and fuse that with actual creative content that matters to consumers. In this climate, we can expect the pendulum to swing back towards creativity in the coming year.

Advertising 89

Advertising Advertising B2B Creativity 89

Polaris

JANUARY 13, 2015

Of course, we all want to work with pleasant individuals. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. For example, when you develop a TV campaign, what elements must be included in the creative?

Agency 100

Agency eBook Measurement Creativity 100

Bianchi Biz Blog

MAY 26, 2022

And of course, it’s become one of the most important shows for the automotive industry in the world. These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87