Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles. Government agencies. Media outlets. Public affairs firms.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Landis PR

MAY 16, 2022

I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., At Nike, I was on the team that introduced Tiger Woods as a brand ambassador. We were available for birthday parties, corporate events and airport greetings! By Landis Staff.

Sports 52

Sports Hotels Newspapers Corporate 52

Communications Conversations

JANUARY 10, 2023

2 – Monica Gratzker, Post Consumer Brands. And he’s one of just a handful in town to work in the Employer Brand marketing area, so I’d be curious to hear more about that at BCBSMN. 12 – Quinn Anderson, Radisson Hotel Group. Thomas this semester. 6 – Stephani Johnson, Marvin. 2023 is that sometime!

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Doctor Spin

MAY 21, 2021

Swedish brand Oatly sells oat milk. Corporate executives are sometimes scared of stirring up too much conflict for comfort, so your approach should always be strategically sound and well-researched before you start the fight. I’ve based this method on making lists and extracting PR ideas that you can use from them.

How To 52

How To Hotels Survey Employee 52

wiredPRworks

FEBRUARY 11, 2019

But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. Or, if your brand’s story is boring and easy to tune out, you – and your brand – are in B-I-G trouble. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Cision

JANUARY 21, 2016

They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Scott: We have software to look at both search and booking trends for hotels and beach rentals. They just weren’t there. By July 3rd, the N.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications.

Meeting 91

Meeting Retail Groups Hotels 91

PR in High Definition

SEPTEMBER 30, 2016

The strength of the BBC brand and the loyalty it has shown played a huge part in their decision not to make the switch to Channel 4. Sites like Glassdoor are able to give a transparent insight into your workplace, so the role of PR is important in supporting the HR team to improve your employer brand and help win the talent war.

Brand 48

Brand Branding How To Employee 48

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Plan for Every Possible Scenario.

Sports 80

Sports Hotels Reputation Construction 80

PR in High Definition

FEBRUARY 24, 2020

Being kind is a long-term investment in your brand. Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. It doesn’t mean being weak; quite the opposite.

Leadership 71

Leadership Reputation Employee Hotels 71

The Stalwart Blog

APRIL 15, 2016

Sure their brand was all over the gala decorations, but their message was clear; that the stars in the room were the children being recognized, the families who supported them and those in attendance who where honoring them. Operation Homefront’s leaders were quick to thank the Chairman of the Joint Chiefs of Staff, U.S.

Marketing 60

Marketing Hotels Pitching Leadership 60

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

MARCH 16, 2016

And, they were two claims that continue to make it very, very difficult for agencies and consultants to have realistic discussions about what influencer marketing is and how it can help your brand. When the brand is being mentioned in a tweet, in a Facebook post, in a blog post, video, or comment, there’s great value to that.

Marketing 60

Marketing Hotels Advertising Advertising 60

Flatiron Communications

SEPTEMBER 17, 2014

Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. Even more crucial than the owners are the corporate sponsors who comprise the lion’s share of the revenue that flows into the players’, teams’ and League’s coffers.

Corporate 31

Corporate Hotels Sports Policies 31

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Flatiron Communications

SEPTEMBER 17, 2014

Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. Even more crucial than the owners are the corporate sponsors who comprise the lion’s share of the revenue that flows into the players’, teams’ and League’s coffers.

Corporate 28

Corporate Hotels Sports Policies 28

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. This role really taught me how to work quickly, which is a notion often lost in large corporate environments.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs?

Crisis 48

Crisis Airlines Reputation Corporate 48

Communications Conversations

MAY 24, 2018

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. Maybe it’s watching a movie on the plane, working out at the hotel or taking a stroll around the town your visiting. First, you were recently promoted! Congratulations!

Agriculture 60

Agriculture Travel Agency Industry 60

MaccaPR

JULY 10, 2014

The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones. Could there have been a better evangelist for the Southwest brand than this everyday Texas employee?

Travel 89

Travel Airlines Hotels Marketing 89

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). Your competitor’s product or service brand name (if different). These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Maxim Behar

JANUARY 31, 2024

And part of this enormous change globally undoubtedly was Maxim Behar, Bulgarian born entrepreneur who often characterize himself as “citizen of the world” and spends his time mostly in the airplanes, hotels and conference rooms speaking at Summits and Forums.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Maxim Behar

JANUARY 24, 2022

About 27 years ago, Maxim from proudly launching a one-man-show company in a one-room rented apartment of a friend to owning a leading Public Relations and Social Media company, is streaming like water; partnered with one of the largest international US-based PR corporations, Hill+Knowlton Strategies with hundreds of clients from all over the world.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Bianchi Biz Blog

OCTOBER 3, 2022

Before the 2020 event, Automotive News called CES “… the venue of choice for brands to prove to consumers, and each other, that they are embracing the future of mobility.”. Every business these days is short-staffed – from the airlines to the hotels to the taxi companies. 839,000+ mentions of CES2020 across social media platforms.

Automotive 129

Automotive Mobile Technology Hotels 129

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). Your competitor’s product or service brand name (if different). These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. cut through clutter and find useful, relevant data, quantify buzz and press hits, properly attribute revenue, know which tactics are working, spot brand and revenue indicators and identify PR funnel accelerators.”

Publicity 85

Publicity Training Technology Data 85

Communications Conversations

SEPTEMBER 22, 2017

I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. You’re staying in a hotel room eating crappy take-out or Applebee’s. Damn, that looks like fun. Not to mention the largest downside: $.

Conference 60

Conference Industry Hotels Local 60

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. Branding often leverages such repeat associations, as when a brand uses the same colors and fonts.

Film 72

Film Viral Hotels Television 72

Maxim Behar

MARCH 6, 2022

And then one day, a friend of mine called me at the Sheraton Hotel. This is amongst the largest public relations corporations in the world and it gives us a lot of energy and it gives us a lot of experience and abilities to promote our business and then to improve our business to a much better level. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Maxim Behar

MAY 12, 2021

According to him, working from home, from a hotel lobby, park, or a coffee shop has numerous advantages—but requires a completely different way of management and a new style of creating brand new teams. This message was very positively accepted and as a result, M3 Communications Group, Inc. did not have a single client left.

Leadership 52

Leadership Groups Journalism Hotels 52

PRSay

OCTOBER 27, 2017

12, has witnessed the world move from analog to digital throughout his more than 20-year career in corporate communications, which includes previous roles with PepsiCo, Anheuser-Busch, AB InBev and Fleishman-Hillard, where he led strategic communications for some of the world’s biggest and most recognizable brands. based agencies.

Leadership 114

Leadership Communications Hotels Tourism 114

Mark My Words

JANUARY 26, 2018

Those who hide behind the corporate charity fig-leaf to explain high spirits, the frat-boy, boozy Belushi iconography is a notion well past its sell by date. Now people are coming for their reputations and in a world where branding is everything even money and power can be threatened. They will fight to protect their freedoms.

Hotels 60

Hotels Course Financial Social Media 60

PRSay

SEPTEMBER 12, 2016

When Bill Nielsen called in June to tell me of the decision to include me in the Page Hall of Fame, I was lugging a suitcase up the stairs of a hotel in Hudson, New York. Nearly half are rethinking how they communicate “brand.”. My wife Betsy and I had just arrived there to celebrate our son’s wedding.

Leadership 0

Leadership Agency Education Communications 0

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 98

Social Media Marketing Media Creativity 98