Agility PR Solutions

FEBRUARY 4, 2024

Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways.

Consumer 100

Consumer Retail Brand Branding 100

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. Automated Software AI technology has already begun to shape how PR professionals do their jobs.

Technology 243

Technology Customer Service Software How To 243

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ronn Torossian

DECEMBER 29, 2021

The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. The post Consumers and Values appeared first on. That’s why companies have had to shift their approach to innovation, design, and growth.

Consumer 195

Consumer Technology Agency Company 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Consumer 114

Consumer Brand Branding Software 114

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

Agility PR Solutions

NOVEMBER 12, 2023

It’s pretty common that older people aren’t as savvy with technology as those who are younger, but they still use tech devices […] The post People over 50 feel ignored or patronized by consumer tech brands: What marketers need to do to reach this $95-trillion sector appeared first on Agility PR Solutions.

Consumer 110

Consumer Brand Branding Marketing 110

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. With Disney’s success, more travel brands will follow their lead. As Disney has shown, travelers like technologies that provide convenience.

Travel 120

Travel Technology Consumer Hotels 120

Agility PR Solutions

JUNE 24, 2020

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. The post Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID appeared first on Agility PR Solutions.

Measurement 150

Measurement Consumer Brand Branding 150

Agility PR Solutions

FEBRUARY 26, 2024

As tragically ironic as it seems, it keeps proving to be true—the more money and effort that brands and communicators pour into technology to smooth out their customer experiences, the more impatient consumers are getting about a cascading series of shortfalls.

Consumer 100

Consumer Financial Technology Brand 100

Agility PR Solutions

APRIL 5, 2023

Consumers clearly have concerns about sharing their personal data with brands and businesses because of privacy concerns—but that’s not the only reason. According to the […] The post Is your brand a data polluter?

Data 78

Data Consumer Privacy Brand 78

Agility PR Solutions

SEPTEMBER 6, 2022

The TotalSocial “Movers and Shakers” are consumer brands that showed the most improvement over the past year in driving the quantity and quality of consumer conversation—offline and online. The brands on our “Movers and Shakers” lists are very diverse. appeared first on Agility PR Solutions.

Consumer 148

Consumer Retail Technology Brand 148

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 243

Consumer Brand Branding How To 243

Agility PR Solutions

FEBRUARY 12, 2023

How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences?

Consumer 164

Consumer Software Technology Brand 164

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

Agility PR Solutions

NOVEMBER 6, 2022

New research from digital transformation-focused cloud communications firm Vonage reveals that businesses have technology gaps that prevent them from making meaningful connections with customers. The post Consumers want brand interactions online to feel more like personal conversations—but how?

Consumer 78

Consumer Brand Branding Technology 78

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Cutting-edge technologies have revolutionized how sportswear is designed, manufactured, and perceived. And more and more high-end brands are getting into the mix.

Fashion 85

Fashion Sports Technology Apparel 85

Agility PR Solutions

JULY 12, 2023

Brand and product videos have been one of the best ways to engage consumers—particularly younger generations—for years. It’s time for brands to take it up a notch with their video technology and outreach, according to new research from next-gen video platform Idomoo.

Video 78

Video Consumer Brand Branding 78

Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 142

Ethics Consumer Brand Branding 142

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 390

Communications Blogging Marketing Technology 390

Agility PR Solutions

JANUARY 21, 2021

As we have reported, consumer behavior and opinions have undergone significant shifts in the COVID age. In response, a majority of brands are rethinking superior customer experience and accelerating their technology development and deployment plans to meet the needs of the evolving consumer, reveals a new study from SAS.

Consumer 94

Consumer Brand Branding Study 94

Agility PR Solutions

JUNE 7, 2023

To examine this vulnerability, the new 2023 Online Identity Study from risk assessment and compliance solutions firm Jumio takes a close look at how generative AI and deepfake technologies could accelerate identity […] The post Consumers are aware of AI’s dark side, but overestimate their ability to detect deepfakes—which puts the responsibility (..)

Consumer 78

Consumer Brand Branding Study 78

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers.

Consumer 97

Consumer Meeting Mobile Study 97

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. While it may sound complicated, it’s very simple: They connect brands with audiences.

Technology 100

Technology Publicity Pitching Trade Shows 100

Ronn Torossian

DECEMBER 25, 2023

Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base. Digital marketing has become a cornerstone of modern business growth.

Strategy 195

Strategy B2C Marketing B2B 195

Agility PR Solutions

MARCH 19, 2019

While brands continue to invest in new technology and practices to better connect with consumers, the gap between brands’ performance and consumer expectations remains wide, according to new research from Alliance Data’s card services business, a provider of branded private label, co-brand, and business card programs.

Consumer 97

Consumer Brand Branding Marketing 97

5W PR

NOVEMBER 2, 2022

As digital natives, they can command technology. They are loyal to brands that they like and they tend to make up their own minds. Being proactive on social media platforms can help a brand. An authentic brand is one that is relatable and truthful. The content and the message of a brand have to be real.

Consumer 78

Consumer Print Social Media Advertising 78

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

Technology 88

Technology Industry Consumer Brand 88

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. The post 3 digital marketing trends brands can’t ignore in 2021 appeared first on Agility PR Solutions. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Brand Branding 202

5W PR

MARCH 22, 2023

The competition in healthcare is intense, especially for small healthcare brands. These brands face a challenge competing with Amazon Pharmacy and other big companies. However, there are a few strategies companies can use to be of greater value to consumers. This allows patients to access healthcare professionals from home.

Healthcare 88

Healthcare Brand Branding Customer Service 88

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology.

Trends 97

Trends Brand Branding Analytics 97

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Trust in brands has always been important and will be even more critical in the future. Others may not.

Consumer 97

Consumer Survey Retail Software 97