Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? Holiday Spending. The answer is yes!

Strategy 52

Strategy Brand Branding Retail 52

Konnect Agency

NOVEMBER 26, 2019

During the panel she talked about her start in the fashion industry and the challenges she had to overcome to get where she is now. It was her persistence and willingness to put in long hours that led to her ultimate success as a fashion influencer and author. LESSON 3: KNOW YOUR AUDIENCE.

Fashion 75

Fashion Comparison Instagram Social Media 75

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. I discovered that my sports press contacts were helpful in introducing me to other media at their news outlets.

Media Relations 52

Media Relations Publicity Sports Media 52

5W PR

OCTOBER 4, 2017

5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories. We deliver: Top-tier print, broadcast and digital coverage (across women’s and men’s-focused outlets). Dynamic and personalized events for media and consumers.

Print 83

Print Journalism Consumer Agency 83

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. Yes please.

Trends 59

Trends How To Retail Google 59

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. But only if you can attract media attention.

Media 120

Media Television Video Print 120

Waxing UnLyrical

FEBRUARY 28, 2013

Likewise, a proliferation of TV and print media has created a confusing yet exciting media landscape. Hopefully, this is what the birth of a plural democracy looks like, providing brands with the channels they need to communicate with their audiences. Facebook, of course, has also taken this town by storm.

Industry 100

Industry Marketing Media Radio 100

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Read on to find out how to craft the best collaboration. Authenticity .

B2B 191

B2B Social Media Radio Fashion 191

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing.

YouTube 54

YouTube Video Measurement Print 54

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Press releases have always essentially been a “paid placement.” click image for higher resolution).

Software 121

Software Case Study Advertising Advertising 121

MaccaPR

JULY 27, 2016

by connecting to a modern trend of lumbersexuals, we were able to entertain our core audience and solidify Dinty Moore as the lumberjack brand, all the while engaging with a younger more modern audience.”. Another agency might have just answered the brief with a banner for the event and a print ad to be placed in the Chicago event program.

Marketing 48

Marketing Video Consumer Agency 48

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Norton's Notes

JUNE 12, 2015

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. 1. What is your area of specialism/industry? 9.

Interviews 28

Interviews Fashion SEO Social Media 28

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. The professionals in the Solo PR Pro community agree: the best way to stay top-of-mind with potential clients and gain new business is good old-fashioned networking. Website/Blog.

Tools 78

Tools eBook Print System 78

Shift Communications

JUNE 15, 2018

The “big idea” PR strategies he pioneered worked miraculously in the first half of the 20th century with successful campaigns such as “Torches of Freedom” where he expanded the tobacco consumer base into women, riding the wave of the women’s rights movement. Lesson learned from this fabulous fashion class? Influencer Marketing.

Fashion 74

Fashion Newspapers Print B2B 74

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Or, if there is no direct shopping story, offer up something less-expected like “10 Things to do instead of shopping on Black Friday” and weave in an appropriate brand mention. Or, find a meaningful way for a company to get involved with Giving Tuesday or Small Business Saturday. Don’t forget the food.

Film 180

Film Small Business Pitching Comparison 180

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. Image Source(s): Savage Brands , H&M , GNP Company. Bottom-line?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52