Agility PR Solutions

SEPTEMBER 27, 2022

Fashion and apparel was by far the most popular category for online […]. The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

Apparel 86

Apparel Consumer Fashion Brand 86

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

Trends 88

Trends Fashion Brand Branding 88

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high.

Fashion 74

Fashion Social Media Brand Branding 74

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

Trends 78

Trends Fashion Brand Branding 78

Agility PR Solutions

APRIL 19, 2019

Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. This younger luxury consumer favors the convenience and extensive […].

Fashion 60

Fashion Consumer Apparel Groups 60

Ronn Torossian

JULY 28, 2018

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. A recent example of this is the upscale British fashion brand, Burberry. It’s well known that Burberry is targeted at a certain, … READ MORE ».

Consumer 150

Consumer Fashion Examples Brand 150

Agility PR Solutions

APRIL 23, 2023

Despite our increasingly digital world, where most brands are largely investing in digital methods to engage customers, it’s clear that physical stores still play a pivotal role in the customer journey for luxury shoppers, according to new Business of Fashion (BoF) research.

Retail 78

Retail Consumer Fashion Data 78

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

Ronn Torossian

MAY 9, 2022

Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products. Whether it’s household products, eco-friendly foods, beauty, or fashion items, many consumers around the world are now aware of the advantages that come with leading a cleaner and healthier life.

Fashion 195

Fashion Consumer Brand Branding 195

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. Inclusive branding goes beyond simply acknowledging diversity. One of the key aspects of queer-inclusive branding is representation.

Brand 78

Brand Branding Marketing Community 78

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

Brand 71

Brand Branding Marketing Fashion 71

Agility PR Solutions

OCTOBER 25, 2018

Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. The post Are consumers living in a “political brand bubble?”

Consumer 87

Consumer Brand Branding Fashion 87

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Ronn Torossian

DECEMBER 29, 2015

But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». Some would say a “necessary evil”, but that’s not really fair. One of the most effective?

Consumer 150

Consumer Fashion Blogging Company 150

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company). Other takeaways.

Facebook 138

Facebook Brand Branding Measurement 138

Konnect Agency

SEPTEMBER 25, 2023

Brand partnerships represent a strategic collaboration between two brands where one’s success benefits the other. These partnerships present a strong strategy for business growth, raising brand awareness, and entering new markets. The two collaborated to create Crumbl Pink, a pink shade unique to the Crumbl brand.

Brand 52

Brand Branding Fashion Creativity 52

5W PR

MARCH 21, 2022

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Different brands are at different stages of joining the Metaverse. Decentraland.

Brand 88

Brand Branding Apparel Fashion 88

5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. The focus was on problem-solving rather than merely implementing AI, with an emphasis on creating meaningful interactions with consumers.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Master all five, and your product will likely land in the spotlight.

Pitching 93

Pitching Consumer Trends Viral 93

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Utilizing top talent, many brands pay influencers to promote their products in posts, stories, or live streams. Notable influencers with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. Using NewsWhip’s Spike , we have identified collaborations across various industries, including fashion, beauty, and food, that have generated substantial online engagement and had the most impact.

Brand 78

Brand Branding Instagram Social Media 78

Prohibition

FEBRUARY 27, 2023

and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. People took to social media to post about the brands billboard that added a ‘p’ to the name with the tagline ‘Changing our name to Vimpto… seeing as you all pronounce it that way’. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. That said, brands cannot be expected to respond to every issue.

Consumer 83

Consumer B2C Viral Fashion 83

Agility PR Solutions

JANUARY 15, 2019

Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common practice for a variety of consumer industries, including the fashion, luxury and […]. The post The 6 key things influencers look for when collaborating with brands appeared first on Agility PR Solutions.

Fashion 108

Fashion Brand Branding Consumer 108

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. Here we’ve summarised our top tips for brands when it comes to using TikTok to compliment a PR strategy. Tap into trends to inform PR proposals .

Strategy 71

Strategy Brand Branding B2C 71

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

NewsWhip

FEBRUARY 19, 2020

New York Fashion Week was Feb. 7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Platform and Target Audience. Influencer Type. Engagement.

Brand 135

Brand Branding How To Radio 135

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes. Burger King was met with outrage, and claims of sexism.

Advertising 62

Advertising Advertising Social Media Brand 62

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram. Home living and fashion were two others.

Social Media 88

Social Media Healthcare Brand Branding 88

5W PR

MAY 4, 2023

Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. It uses past elements like music, fashion, and pop culture to trigger emotions and memories.

Film 88

Film Marketing Consumer Fashion 88

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. The result?

Brand 74

Brand Branding Instagram Fashion 74

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics.

Industry 78

Industry How To Fashion Creativity 78