Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. Our old goal was to measure PR, but that is shifting to the need to drive business impact. Spot brand & revenue indicators. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Education and information are important values of brand journalism. Gay Flashman has answers in her new book.

B2B 88

B2B Journalism Case Study Storytelling 88

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. chimed in on case studies and best practices. Branding and Thought Leadership. Shareably storytelling/sharing. HootSuite (multiple raves, we use it and love it).

Tools 120

Tools Enterprise Analytics Case Study 120

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. Don’t miss these related posts: Should Brands Take a Stand in Politics?

Infographics 69

Infographics Data Case Study Content Marketing 69

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

prTini

OCTOBER 3, 2014

How Skype Uses Storytelling to Be the Most Human of Tech Companies. 5 Lessons To Learn From Derek Jeter’s Brand Management Legacy. Measurement Roundtable: Beyond the Numbers. Want more PR case studies delivered directly to your inbox? Cheers and happy reading! . The 10 Tech Terms You’re Mixing Up.

Skype 45

Skype Case Study Education SEO 45

prTini

SEPTEMBER 19, 2014

3 Social Media Measurement Tips to Improve Click-Through Rates. 5 Brands Using Data To Generate Blog Content. The Power of Social Storytelling. Want more PR case studies delivered directly to your inbox? Budweiser Wants You to Buy a Facebook Friend a Real Beer. Pay to Play – The End of Free Social Marketing?

Tools 50

Tools Wikipedia Case Study Marketing 50

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or, publish a formal case study and use the asset in both marketing and sales efforts.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 74

Strategy Trade Shows Case Study Course 74

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. To drive the message home, PR professionals must dig deep into the core of the brand, comprehending its values and mission.

Analytics 78

Analytics Digital PR Storytelling Local 78

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. PR writers often help write case studies used on the company’s website, and if the customers or accomplishments are high profile enough, can be pitched to reporters as a success story.

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. Guest Post by Mike Connell. Why Stories?

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Contently - Strategy

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing.

Strategy 105

Strategy SEO Analytics Content Marketing 105

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Read more: B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]. Effective storytelling improves valuations. PR measurement. The cost of B2B marketing content.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. The metrics associated with awareness tend to be easy to measure as you build up momentum. You want to tease your whole content program and make your brand look like a voice worth following. Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Smart brands rethinking lead generation post-GDPR GDPR puts the value exchange between brands and their customers under the spotlight. You can download a copy here. In the meantime, here’s a summary.

B2B 60

B2B Report Case Study Infographics 60

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Let’s take a look at your brand (or your clients for your agency readers).

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. The rate held steady through April until dipping slightly in May.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. The rate held steady through April until dipping slightly in May.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR Conversations

OCTOBER 20, 2015

Most of the time I’m affected is when I read non-fiction (biographies or case studies). Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications.

Conference 40

Conference Meeting Case Study Film 40

Contently - Strategy

JANUARY 2, 2019

A study by Beckon found that the top 5 percent of branded content garners 95 percent of all engagement. If so, create a compelling case study about your own work. If not, come handy with case studies from competitors. Here’s a handy flipbook of over 30 case studies to get you started.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Learn their approach to strategy, operations, measurement, staffing and more. Each episode features an actual question submitted from someone like you! 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 23, 2016

Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Yes, it describes what PR professionals do, but it also encompasses such a vast landscape that it’s hard to know what “storytelling” means anymore.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Case Studies. Facebook has been blunt – brands must pay to reach their audience.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. 12 Ways Brands Can Collaborate with Influential Bloggers ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations.

Marketing 169

Marketing Employee Content Marketing Training 169