Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. Plus, it led to many consumers creating art centered around the brand’s name, logo and identity, a form of free advertising for Coca-Cola.

Marketing 52

Marketing Viral Trends Consumer 52

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Brands like Moz and CoSchedule have this poker face down.

Brand 273

Brand Branding Consumer Social Media 273

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. What does this mean for brands and public relations?

Video 52

Video Agency Viral Nonprofit 52

Prohibition

AUGUST 5, 2022

Time will tell, but definitely one to watch. Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way. Brands such as Nandos have jumped on the latter trend with “little miss orders the same thing every time” which was well received by the audience.

Instagram 118

Instagram Social Media Video Facebook 118

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. These stories demonstrate how a global brand is having an impact locally, which is especially important in European markets. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. 6 Keys to Content Marketing for Big Brands. Your content will not go viral and you shouldn’t try.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

ImPRessions - Crenshaw Communications

OCTOBER 19, 2016

Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Hitching a brand to politics is always tricky, and this election season has been a land mine for anything or anyone who doesn’t already have to be part of it. Definitely not a civics lesson for the kids.

Viral 120

Viral Twitter Survey Trends 120

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

AUGUST 9, 2022

We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. The ‘Primark x Greggs Summer Garms’ festival collection consists of Greggs-branded t-shirts, hoodies, and even swimsuits and clogs. Deliveroo crack down on thieving seagulls. pic.twitter.com/D7B6bnCUFa.

Social Media 62

Social Media Media Viral B2C 62

OnePitch

JANUARY 11, 2024

Know that I write these sort of business light stories, that I write about influencer culture and social media and how brands are working within these new frameworks of new, whether it's TikTok or – we look at like when BeReal was really big last summer. But this was related to a raw carrot salad that was going viral on TikTok.”

Pitching 93

Pitching Consumer Trends Viral 93

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. This profession is definitely exciting. Their current crisis management firm is not delivering practical deliverables.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Karen Freberg

FEBRUARY 2, 2020

However, while the commercial was great and entertaining, I felt that there could have been some additional social media components that Jeep could have definitely capitalized on. Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. That said, brands cannot be expected to respond to every issue.

Consumer 83

Consumer B2C Viral Fashion 83

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Not only is he a sharp emerging marketer, he’s an NCAA baseball player , and he knows something about going viral : A couple of years ago, he made a TikTok video of himself throwing a football over his house and catching it.

Consumer 80

Consumer Marketing Television Viral 80

5W PR

JANUARY 11, 2024

From red jackets to red boots, the color has definitely been a top contender all fall long and now it’s the time to let your lips and nails join in on the fun. 2024 Predictions – Glow All Over – With skincare seeming to always advance, in 2024 skincare brands and trends will pivot to giving your body the same love and attention.

Fashion 78

Fashion Trends Hotels Viral 78

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. Let us know in the comments below!

Social Media 71

Social Media B2C Viral Trends 71

Prohibition

DECEMBER 13, 2019

Try not to keep your content too brand focussed. Your content should be all about your customer base, so it’s important to do your research to understand exactly what they’re into and what will resonate with them – you’re far more likely to see engagement levels on the up if your brand appears relevant and relatable.

Facebook 62

Facebook Social Media Video Viral 62

ReimaginePR

SEPTEMBER 26, 2016

Create the definitive resource, the ultimate guide, even the beginner’s guide. But don’t simply post a link on your Facebook page and expect for it to go viral. Long-term keywords are definitely important, but not the only important factor. Results definitely don’t happen overnight, but they do eventually pay off.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

JULY 28, 2015

You’ve expanded your brand awareness with this, so put it in your back pocket and remember it for the future,’” Natalie says. Visible Intelligence lets us know if a good news story goes viral, which is great for brand reinforcement,” Natalie says. “I It definitely gives us an edge.”. Click here to take a demo! .

Media 120

Media Viral Newspapers Digital PR 120

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands. How did you handle it?

Television 120

Television Travel Tourism Pitching 120

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. This is why I get so annoyed with the term “social media crisis”!

Airlines 206

Airlines Crisis Wikipedia Social Media 206

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Positive content is more viral. Nowadays, attention span is one of the scarcest commodities we have in modern society. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Social Media as a Two-way Communication Tool During Crisis.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Bryan: Definitely. I mean, I think we’re definitely seeing it and we’re seeing it from some of the really big clients. Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Brands like Steak-Umm have seen engagement and sales go up by making people laugh. Screw definitions and silos. Everyone else is boring.” Owned media is your friend.

Communications 40

Communications Measurement Employee Course 40

Sword and the Script

AUGUST 11, 2020

The question as to whether or not brands should take a stand on politics comes up over and over again. The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” Experience matters.

Survey 158

Survey Data Media Ethics 158

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Blurred Lines between Influencers and Brands. Influencers and brand. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Flack's Revenge

MARCH 21, 2018

So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours. We can search by keyword, website, or Facebook page to see what’s predicted to be successful.

Data 136

Data Pinterest Viral Facebook 136

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Definitely not. That said, they’re an issue that your team needs to be aware of and, preferably, ready to respond to with a plan of action to turn the issue into a positive PR opportunity for your brand. A coincidence?

Case Study 232

Case Study Crisis Twitter Viral 232

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 118

Internal International Insurance Insurance 118

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

Ishmael's Corner

NOVEMBER 18, 2014

Khanna definitely brings a fresh look to his account. Again, I like the consistency of Khanna’s branding in his social platforms, and this time, he’s got the upper hand with 21,848 likes compared to Honda’s 11,510 likes. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app.

Instagram 94

Instagram Mobile Social Media Construction 94