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Will 2024 be a good year for internal comms? [PR Tech Sum 55]

Sword and the Script

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Sword and the Script Media can help with B2B marketing, PR and social media.

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Book Review: A Century of Spin

Wadds Inc.

Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling. This is a controversial text that poleaxes public relations probity and informs media descriptions of professionals to this day, using terms such as propaganda and spin. Miller worked at the University of Bristol until 2021.

Ethics 105
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Book review: Everyday Communication Strategies

Wadds Inc.

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Her previous book Crisis Communication Strategies , drew on her two decades of experience. Claire is both a Chartered PR and a Chartered Marketer.

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Building Internal & External Relationships [Infographic]

Deirdre Breakenridge

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. After reading the book, I chose four main points to organize my infographic.

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Book review: Reputation in Business

Wadds Inc.

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

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Book Review: Communicate in a Crisis

Wadds Inc.

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. The book is split into three sections. People are as crucial as plans throughout this book.

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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management.