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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Showcasing media on your profile is a great way to represent your expertise. Linking to blogs or articles that feature your expertise are also great ways to present your brand.

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How to Create a Content Strategy That Enhances Your Earned Media Efforts

Cision

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. And that works. Create Highly Shareable Content.

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How To Make A Killer Content Calendar

ImPRessions - Crenshaw Communications

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Include client quotes or thoughts.

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Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

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How to Announce a Funding Round

Remote PR Jobs

Validation from the investors: A quote from the investor(s) is an expert endorsement. In rounds with multiple investors, the lead investor is given priority and is often the only investor quoted. Amplifying the news: You can also amplify your news through social media and other “owned” channels.

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Pitching News Today

PR for Anyone

Watch this week’s PR Tip here. So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. Check out social media and what people are talking about. PR FOR ANYONE. It really is PR for ANYONE. And that’s where media comes in.

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What to do with Media Appearances

PR for Anyone

You’ve landed in the media. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. Transcript.

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