Critical Mention

AUGUST 29, 2019

At the same time, managing PR can be tricky, even for established brands. Create a PR Calendar. Yes, PR can involve many unexpected circumstances that are almost impossible to foresee. Doing so will make room for those last-minute PR scenarios you’ll encounter in the future. You may have heard of the 80/20 rule.

Company 81

Company Brand Branding B2C 81

Polaris

DECEMBER 14, 2014

You don’t have to be an independent consultant or entrepreneur to enjoy Ferriss’ views on the new economy, the digital world, personal and work productivity and the outsourcing market. His ideas and perspectives are as valuable now as when he published his first edition more than 7 years ago. 7 Keri Jaehnig.

Marketing 251

Marketing Resources Content Marketing Leadership 251

ImPRessions - Crenshaw Communications

MAY 31, 2017

In addition to another viral video – this one of founder Travis Kalanick arguing with an Uber driver – the company was hit with ugly charges of sex discrimination in the workplace, detailed in a blog post by a female engineer who quit the company in frustration after only a year. Sometimes crisis lemons make PR lemonade.

Crisis 180

Crisis Airlines Brand Branding 180

PR 20/20

JANUARY 3, 2019

We encourage one another to look back on the year and set new goals for the year ahead. For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. The 80/20 Rule: Why You Need to Spend More Time on Content Amplification. The 80/20 Rule: Why You Need to Spend More Time on Content Amplification.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Twitter engagement rates (as a percentage of total followers) are in the tenths or even hundredths of one percent , and reach is often in the the low single digits. Twitter is a great way to break the ice and to practice slow PR on these influencers.

Twitter 120

Twitter Brand Branding Customer Service 120

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. She also says that researching hashtags is key to finding your most effective reach: “Hashtags rule! On Instagram more than Facebook or Twitter.

Instagram 120

Instagram Mobile Social Media Writing 120

Sword and the Script

JANUARY 9, 2018

Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. Here are some things you or PR team should consider doing to extend your investment in PR. 1) Share the news internally. 1) Share the news internally. As seen on TV.”

Media 95

Media B2B Groups Conference 95

Sword and the Script

OCTOBER 17, 2017

More recently has taken up a role with a new legal software startup called Firm Analytics that is being spun out of the Law Offices of James Scott Farrin. Each state or jurisdiction has its own set of ethical rules that apply to lawyers’ marketing efforts. We aren’t making it easy on ourselves to attract and engage with new clients.

Marketing 68

Marketing Ethics Interviews Meeting 68

Stuart Bruce

OCTOBER 30, 2014

And I’ll conclude by identifying the new skills and attributes of the modern PR professional. Well in more than 25 years of practising professional public relations I’ve never once been in control and I’ve never met an honest PR person who was. So why are some PR people still afraid? Data is great for PR people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ZudePR

JUNE 6, 2016

Learn new habits? Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. My new deep work routine. Do you want to do something about it?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

OCTOBER 22, 2019

Below are three areas for investment that I hope give you something new to consider. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. You can do this completely on your own – and teach your team new skills at the same time – or you can hire someone.

Marketing 65

Marketing Survey Study B2B 65

PR in High Definition

MARCH 23, 2017

Last month Yogendra Vasupal, the founder of Stayzilla , announced in a blog post he would shut down all operations – despite having recently raised $33.5 The honesty and reflection in Yogendra’s blog post is a lesson to many. What are the equivalent vanity metrics in PR and comms? What is most important?

Measurement 54

Measurement Blogging Resources Data 54

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. Let me open the door to a new world for you? We both own PR companies, with a twist. A new way of working where nice guys/gals win. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

DECEMBER 30, 2016

1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. So, in the new year, I Googled the indescribable teeth-grating background hum. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Sign Up Now. #1: Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

Bad Pitch Blog

FEBRUARY 21, 2013

The new Federation is ruled by the electoral descendants of King Mike, a man who made it his mission to form a country based on good, clean living. Some of you like paper, some of you like digital. Some of you like paper, some of you like digital. Blog about it. https://www.facebook.com/baconandeggman 7.

Pitching 64

Pitching eBook How To Pinterest 64

ZudePR

JANUARY 26, 2016

Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs). This is the book waiting to be written about the PR industry. What are my values?

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

DECEMBER 4, 2010

Someone had better tell Alicia Keys, Kim Kardashian, Ryan Seacrest, Lady Gaga and a whole host of other celebrities who, on December 1st, underwent a “digital death.&# Maybe someone should tell KK that tweeting two days after she’s supposed to be dead isn’t playing by the rules. ’ he continued.&#

Facebook 93

Facebook Twitter Nonprofit Social Media 93

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

PR 20/20

DECEMBER 10, 2019

Yet here we are, working in the digital age of marketing. Every company’s digital ecosystem is different. campaign=blog and something.com/page are not considered the same page. Some common segments we use include: Enter the site through a blog page (typically top of the funnel traffic). Everything is trackable.

Report 52

Report How To Marketing Analytics 52

NewsWhip

JUNE 10, 2021

Fast forward 17 years, I did business continuity planning, emergency management, which was great, working for the City of New York preparing for emergencies, more on a kind of life safety basis, which was really fascinating and fulfilling. Is it isolated in one community or one space or one network? Chris: Yeah. They’re making it worse.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# is the apparent lack of "opt out" for this.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79