Sword and the Script

OCTOBER 25, 2022

Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Seth’s Blog. HubSpot Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire: U.S.

Financial 88

Financial Video Survey Google 88

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Tell us a bit about your role at Bospar and who your clients are. How did your time as an on-air reporter at CNBC prepare you for the role you have now? Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

PR 20/20

SEPTEMBER 17, 2019

SXSW is one of the most effective channels for promoting your business to professionals.”. Tech industry. On day one, you can attend a deep-dive summit based on your role, and on day two, you can attend a summit based on your industry. May 3 - 6, 2020 | Austin, TX. Stop by his session and say hello! (He

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

MARCH 30, 2015

If done right, it enhances your branding and message. What I want to do in this piece is to share eight best practices to enhance your branding and messaging by curating content. If there’s one overarching theme of this post, it is that you must focus on your reader’s experience. Leverage your distribution channels.

Google 120

Google Measurement Content Marketing Engineering 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

NOVEMBER 21, 2017

When companies merge, they often find different organizations have different marketing procedures and technologies. I first met Allison at an Alpharetta Business Networking event (Alpharetta is a high tech hub just north of Atlanta that’s home to more than 600 technology companies ) and had a chance to speak with her about her experiences.

Technology 61

Technology Data Interviews Marketing 61

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

OCTOBER 17, 2017

If you are a lawyer, I’d bet you lunch your marketing team will read this interview and nod their heads in agreement. If they won’t say that to your face, then the chances are your marketing shop is underperforming…and it’s probably your fault. Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S.

Marketing 68

Marketing Ethics Interviews Meeting 68

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be c) More companies create their own content and channels to reach audiences instead of traditional media channels. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. CX is the best way to distinguish your brand.

Survey 174

Survey Marketing B2B Study 174

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. These tech savvy modern marketing firms thrive on change and continually apply advances in technology to strengthen their businesses, adapt their services, and deliver greater value to you, the client.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Funding announcements can offer instant credibility for a brand, validating the company’s strategy and vision. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round.

How To 149

How To B2B Pitching Storytelling 149

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 92

Software Banking Technology Data 92

Sword and the Script

DECEMBER 19, 2017

That may well describe how Kevin Sandlin got into the startup tech scene. He says his first “real job” with a high-tech startup after his MBA program was the result of having going to high school with someone that worked there. Today, we have 20,000+ readers or followers and more than 300 active blogs. You blog, we promote.

Marketing 65

Marketing Local Pitching Blogging 65

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Spec out your slice of the Facebook B2B audience and target it directly. Let’s get started! c) Going after lookalike audiences.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” So how can you make reporters pay attention and respond? Watch the webinar on demand! Definitely not.

Pitching 120

Pitching Twitter Report Analytics 120

Communications Conversations

JANUARY 2, 2019

Today, I want to talk about six rules to building and maintaining YOUR “personal brand” in 2019. Life will take your time. And that means your activity level on one or more of those channels will drop off. Most of my clients are PR or social media managers with midsized to Fortune 500 level companies.

Brand 98

Brand Branding LinkedIn Facebook 98

ZudePR

JUNE 6, 2016

Yet still you spend your days in a distracted fuzz. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. What are the biggest (potential) distractions/time-suckers in your life?

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET. Since nos.

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

FEBRUARY 9, 2024

Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

The Hoffman Agency

JULY 23, 2019

At no point during that time has meaningful measurement of PR not been an issue. That’s not to say that PR doesn’t have value. It’s just that we’re trying to demonstrate that value in ways that aren’t achievable (or, at least, are unachievable within reasonable resource constraints). From 2 to 6? The main reason is cost.

Measurement 28

Measurement Insurance Insurance Reputation 28

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. How much do we forget this when a crisis happens to our company or business?

Web 40

Web Pitching Local Report 40

Sword and the Script

NOVEMBER 14, 2017

I recommend the book, especially the audio version, which accompanied me on roughly 6 hours’ worth of hikes around the Chattahoochee River. Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Bad Pitch Blog

MAY 20, 2010

And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Relevance: Jennifer has targeted my blog with research she knows I’ll find of interest based on the topics I already cover. What''s your strategy and advice for others?

Pitching 49

Pitching Fashion Report Twitter 49

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. This month happens to be the one-year anniversary for the PR Tech Sum. Here’s the list of PR technology companies I’m watching.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90