Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. If your website is anything like the standard, than 25% of your search traffic comes from mobile devices [Source: Huffington Post ]. Pretty important.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Writing 73

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Websites not optimized for mobile are now at a significant disadvantage in search rankings.

SEO 85

SEO Mobile Engineering Ethics 85

Contently - Strategy

MAY 11, 2024

Optimizing for Mobile: The majority of local searches are now conducted on mobile devices. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. How to Write Content for Local SEO The first step is to create content that’s locally relevant.

Local 97

Local SEO Strategy How To 97

Contently - Strategy

MAY 20, 2024

These behind-the-scenes tweaks might not be flashy, but creating a faster, more mobile- and crawler-friendly website can help your page rank closer to the top of the search results. Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer.

SEO 98

SEO Engineering Content Marketing Google 98

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. Not so much on desktops, but there’s been quite a steep drop on mobile devices. Google has long said it’s an answer engine, rather than a search engine.

SEO 100

SEO Mobile Engineering Google 100

Inbound PR

AUGUST 18, 2021

I've been quiet on this blog and I'm not going to lie, finding time to write between an expanded job role and a now 10-month old still at home has been tough. It's been busy the last few months. Juggling is challenging, as I'm sure you'll agree. The new normal is different. Juggling is the new normal it seems.

Mobile 109

Mobile Technology Writing Blogging 109

Shift Communications

SEPTEMBER 3, 2015

Blogs are like opinions — nowadays, it seems like everyone has one. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. Before you can turn your blog into a business, you need an audience. Try to follow the X-factor rule – why is your blog, out of thousands, unique?

Blogging 60

Blogging Pinterest Mobile Creativity 60

Contently - Strategy

MARCH 22, 2024

This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. Use this information to brainstorm for a blog or other content topics. Know how to write SEO content that feels natural: Within your content, make sure the keywords align with the user intent behind the search.

SEO 52

SEO How To Engineering Mobile 52

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Buzzstream

JUNE 13, 2024

In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. Personalization Matters: Personalizing subject lines based on the recipient’s preferences and writing style can increase engagement. Yeah, sometimes not even words, but how you write the press release.

Study 62

Study Writing Data Case Study 62

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

PRSay

JUNE 27, 2019

The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group. Learn more about her training, consulting or writing and editing services at WylieComm.com. The rule for email content is to keep it ultra-short.”. Why do people spend so little time with e-newsletters? Email: ann@WylieComm.com.

Web 164

Web Writing Study Training 164

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. So, if somebody uses very bubbly language in their blog posts, lean into it. Then, prompt them to write your email matching the target style and tone. If someone is very formal, match your tone.

Pitching 62

Pitching Mobile Examples Study 62

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper.

Blogging 86

Blogging Writing Facebook Twitter 86

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps. Can you imagine?

Social Media 177

Social Media Media Interviews Instagram 177

Cision

JULY 12, 2017

It’s important to remember that meta descriptions and site details like this aren’t only visible on computers, but on mobile devices, as well. For your mobile users, you want to be concise yet thorough, which is exactly what Slack has done with their meta content. Descriptive Image Titles.

Brand 236

Brand Branding Engineering Web 236

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. What are Amplified Mobile Pages?

Mobile 96

Mobile SEO Web Google 96

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog. Since he doesn’t want to quit writing just yet, he currently contributes to Forbes and VentureBeat and actively posts on Twitter with insightful takes on industry news. It’s great stuff.

Twitter 177

Twitter Advertising Advertising Report 177

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. SEO goes mobile. A recent study by BrightEdge Research claims that Google search is now 57 percent mobile. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

Cision

JANUARY 11, 2018

How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert. Instagram is an amazing tool for marketers, but because it’s mobile-only using it is challenging. Subscribe to the Cision blog for great content delivered to your inbox every day!

Communications 225

Communications Marketing Radio Airlines 225

Waxing UnLyrical

JUNE 23, 2011

This is part of the Blogging for Grasshoppers series. Here are some more cool plugins for you to try out on your WordPress blog. I haven’t yet included this in a round-up of plugins, but this is an ab-fab plugin that literally makes your blog mobile-friendly in just a few steps. was to make my blog iPad-friendly.

Blogging 87

Blogging Print Mobile Writing 87

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Inform teams about pending posts and to mobilize teams for sharing or amplification.

Blogging 56

Blogging Strategy Resources Social Media 56

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. It allows users to simulate how a website looks and functions on different mobile devices directly from the Chrome browser. Pricing: Free 18.

SEO 83

SEO Web Tools Analysis 83

NewsWhip

FEBRUARY 13, 2023

As of the writing of this blog there have been 5,800 articles about Super Bowl ads specifically, and the Dunkin’ ad was responsible for 510 of those. A similar spot in this vein that also saw significant success was Bradley Cooper’s appearance with his mom for T-Mobile, with viewers finding the interplay between the two endearing.

Film 147

Film Social Media Mobile Brand 147

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Do you know that 91 percent of users access social platforms via mobile devices? Currently, he is working as an editor at the writing service Essay Writing Land.

Social Media 156

Social Media Trends Media Instagram 156

Bianchi Biz Blog

FEBRUARY 29, 2024

In this blog – the first of two parts – we’ll share these findings and what implications they have for PR practitioners as we strive to secure earned media hits for our clients. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 102

Report Automotive Media Local 102

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Their blog covers topics from PR tips, company culture, social media and more. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Publishing your content on such influencer blogs or social media accounts helps you take your content to a wider audience, according to Cision. Mobile Compatibility . Yep, we saw plenty of businesses going mobile-friendly last year.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. You posted full blog posts on the main blog index page. Ah, hubris.

Blogging 48

Blogging Creativity Agency Mobile 48

Cision

JANUARY 18, 2016

Use proper blog structure. In a fantastic post for Moz.com, Cyrus Shepard describes the benefits of blog structure (i.e. LinkedIn has a smaller complement of markup tools than WordPress or other blogging platforms, but the idea remains the same: Use sub-heads (h1, h2) to create a hierarchy of your content. So what gives?

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Offleash

JULY 19, 2023

I was working in PR before mobile phones, through the dot-com boom and bust, Y2K, the Internet and Google Search, social media, and certainly before the rise of the machines. Everyone has tools like ChatGPT at their disposal now, so the real test is writing something better and more beautiful than what it spits out.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52