The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These five tools can do just that. A digital newsroom.

Tools 207

Tools Analytics Google Measurement 207

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. Below are three types of tools you can use to demonstrate the ROI and impact of your campaigns. Read our blog post here! Tag Management.

Measurement 120

Measurement Tools Analytics Google 120

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

5W PR

MAY 17, 2024

On the other hand, AI also offers powerful tools to enhance security measures. From AI-powered threat detection systems to automated response protocols, the technology is being harnessed to improve the speed and effectiveness of cybersecurity defenses.

Conference 78

Conference System Training Technology 78

PR 20/20

MARCH 8, 2023

These tools were designed to help marketers better engage with customers and streamline their content creation process. It struggled a bit to report blog performance, which is a good time to mention that ChatSpot is still in its public alpha stage. Here's how they work. HubSpot users can request early access here.

Tools 85

Tools Web Examples Report 85

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. I would almost under-invest in technology.

Technology 84

Technology Social Media Tools Trends 84

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog.

SEO 135

SEO Television Measurement Google 135

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 101

Tools Survey Pitching Analytics 101

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. What are the benefits? How will we do it? Step 4: Work out the plan.

How To 396

How To Measurement Data Writing 396

Ronn Torossian

FEBRUARY 27, 2019

Using today’s technology, we have better ways to plan campaigns and measure the results. But these modern tools can’t help you if you don’t understand them or how to apply them. The post 4 Modern PR Skills Worth Mastering appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Here are four modern […].

Measurement 230

Measurement Technology Tools Blogging 230

Onclusive

SEPTEMBER 27, 2017

It is vitally important to have media and social monitoring tools in place with regularly alerting so that you know immediately when news hits and a crisis starts to bubble to the surface. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. Improved technology is on the wish list, as well. It is a great tool for strategic planning and decision-making. Using data & technology to support your business case. What is a business case?

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. But any AI tool requires human oversight, and the cost of a mistake is very high.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. Measuring real business impact of earned and owned media. Today, communications measurement is not about impressions, media placements and article counts.

Communications 195

Communications Measurement Corporate Reputation 195

Burrelles Fresh Ideas

DECEMBER 5, 2023

Consistent communication is a powerful tool to fortify your company’s culture and uphold its values, fostering transparency throughout the workplace. Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations.

Internal 96

Internal International Communications Employee 96

Presspage

FEBRUARY 15, 2024

Tools like Presspage provide IROs with a dynamic hub for media and IR, offering insights into content performance and audience engagement. Embracing this technology helps companies meet investor needs and solidify lasting relationships. However, this technological shift does not come without ethical considerations and challenges.

Analytics 78

Analytics Data Ethics Privacy 78

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. This post and a new feature on insight tool BuzzSumo holds a lot of the answers!

Tools 136

Tools Publicity Measurement SEO 136

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Gather the information. There are many PESTLE analysis templates available online. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

Sword and the Script

DECEMBER 5, 2023

This latest deal adds to the grip private equity has on communications tools. Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. The company says it’s developing a product that uses “large language models” [plural] for PR measurement.

Software 133

Software Reddit Technology B2B 133

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This includes blogs, discussions and other formats. This makes modifications a little easier and faster since some monitoring tools require you to click back out into a separate tab to adjust the findings.

Software 117

Software Tools Publicity System 117

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.

Media 195

Media Software Analytics Measurement 195

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. Look no further than Onclusive’s journalist relationship management tools. Look no further than Onclusive’s journalist relationship management tools. Learn more about Onclusive’s journalist relationship management tools or request a demo today.

Media 195

Media Pitching Tools Resources 195

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

DECEMBER 16, 2020

While it will continue to grow as a high-leverage tool for both PR and marketing teams, who is in charge of content marketing will remain up for grabs at many companies. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221