Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. But what makes contributed content – as in byline articles, guest blog posts, etc.

How To 99

How To SEO Strategy Social Media 99

Deirdre Breakenridge

JULY 28, 2014

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. If you’re wondering how to find some extra time, here are a few tips to uncover additional minutes in your day: #1: Stop checking email every five minutes. 2: Get over FOMO (Fear of Missing Out). Mentoring PR 2.0

Meeting 341

Meeting Interviews Software Energy 341

Remote PR Jobs

SEPTEMBER 25, 2023

After helping hundreds of companies understand this process, here are my suggestions for how to get it right. If you find yourself stumped about how to frame your story, I always suggest reverse-engineering your ideal article. Amplifying the news: You can also amplify your news through social media and other “owned” channels.

How To 100

How To Report Pitching LinkedIn 100

5W PR

FEBRUARY 28, 2024

Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event.

Brand 78

Brand Branding How To Film 78

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location.

Skype 72

Skype Interviews Facebook How To 72

Ethical Voices

APRIL 22, 2024

The inaccuracies that the reporter had published were spreading like wildfire on social media. and really seeing in real time, particularly with, I had seen it with Gen Z and was looking at Pew numbers before we jumped on the call of trust in news versus trust in social media. I’ve had an exciting new title change.

Report 90

Report How To Ethics Nonprofit 90

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Social Media.

Communications 250

Communications How To Telecommunications Employee 250

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. These tips are designed for anyone who wants to stand out in applications and interviews for social media jobs.

Social Media 150

Social Media Media Case Study Analytics 150

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Share it on social media.

How To 245

How To Media Report Interviews 245

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Instead, use the roundup as an opportunity to summarize each media mention and link to it.

Strategy 276

Strategy How To Media Infographics 276

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ReimaginePR

SEPTEMBER 9, 2021

Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. If your corporate video is informational, try making it into a tutorial or a how-to piece so you can also aim for direct Google rankings. This LinkedIn blog post is a great place to start.

YouTube 156

YouTube Video Corporate How To 156

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

PR for Anyone

SEPTEMBER 8, 2022

It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! Obviously, you want to put it on social media.

Media 130

Media YouTube Video Interviews 130

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

wiredPRworks

OCTOBER 9, 2021

How long has it been since you unplugged – completely? Ever wondered how to do a digital detox? For those of us that work in social media, unplugging can feel like we’re walking away from home. Read: 10 ways to Vacation from Social Media and Technology. Social media, email, and texting.

How To 98

How To Social Media LinkedIn Instagram 98

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. Using Influencers in your Social PR Campaign. Want a million followers on a social media network?

Instagram 158

Instagram Publicity How To Social Media 158

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Social media marketing. Paid social media.

Digital PR 62

Digital PR Strategy How To Marketing 62

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

wiredPRworks

MAY 15, 2018

It was something I’d wanted to do for about eight years: a digital detox to unplug from social media and email. Tagging it with #DigitalDetox and a 5/15 return date, I posted it to all of my social networks. If I was this affected by social media, maybe I really did need a break. I was not happy.

Social Media 53

Social Media How To Media Instagram 53

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook.

eBook 219

eBook How To Writing Community 219

Communications Conversations

APRIL 26, 2022

I even had an interview with UST in (probably) 2016 or so. Then, just a few months later, he informed me he was retiring and that UST was looking for someone to fill the social media class he was teaching. I mean, I’m teaching a class in a niche (social media marketing) that literally changes EVERY DAY.

Social Media 68

Social Media Media Case Study Travel 68

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. In addition, 86% of users think twice about buying from a company with negative reviews.

Communications 52

Communications How To Corporate Training 52

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

PR for Anyone

OCTOBER 13, 2022

In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! ready to speak from your power in your interview. PR FOR ANYONE.

YouTube 130

YouTube Video Industry How To 130

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Overview of Your Company And Blog/Resources Sections. Interviews. Media Tips. Social media content to promote the post. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177