Rock the Status Quo

NOVEMBER 12, 2014

Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms? Google is your BFF for this. Public Relations'

Real Estate 195

Real Estate Pitching B2C Fashion 195

Cision

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

PR for Anyone

APRIL 6, 2022

What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. If you’re a real estate agent – what does that college graduate need to do to prepare to buy a house someday? PR FOR ANYONE.

Pitching 130

Pitching Television Media Real Estate 130

Shift Communications

AUGUST 2, 2022

Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge. Sexist terminology such as “male and female” connectors or phrases such as “manhours” to describe the work that went into a project Ableist adjectives like “disabled” software features.

Corporate 88

Corporate Real Estate Communications Marketing 88

Victorious PR

AUGUST 18, 2022

Before we get into the ‘startup’ portion of the question, let’s define PR for the purposes of this blog post, so we have a good frame of reference to move forward. So they Google: “Brown Consulting media and marketing in Chicago.” If you had PR, articles about you would cover the first page of Google when that term was searched.

Real Estate 52

Real Estate Small Business Agency Google 52

Cision

OCTOBER 2, 2015

Scooptastic: Check out some of Cision Blog ‘s top scoops for this week, including Andres Jauregui at Forbes; Meredith Enge l at the New York Daily News; Lauren Camera at U.S. News & World Report; Erin Dresch at Bloomberg TV; Scott Doll at Philadelphia’s FOX 29; and Mark Glendenning at RACER.

Real Estate 120

Real Estate Media Mobile Radio 120

Doctor Spin

APRIL 6, 2023

To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Superhero Solution Case Study: Inbox Zero The origin of Inbox Zero can be traced back to Merlin Mann, a productivity expert and creator of the popular blog 43 Folders. Promote your superhero solution intensely.

Strategy 52

Strategy Real Estate Case Study System 52

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. million pageviews (an outdated metric, perhaps?).

Facebook 167

Facebook Real Estate Analytics Report 167

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Tell me one interesting fact about you that you have never revealed on your blog? What is your favourite blog/website/podcast (in relation to the topic) and why?

Interviews 28

Interviews B2B Blogging Real Estate 28

Beyond PR

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. That way Google won’t downgrade your site if they see a ‘not found’ error.”. Some of them are pretty good. I know it’s a bad idea.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Cision

APRIL 20, 2015

Treat your headline as the premium real estate that it is, and give it curb appeal. I had the opportunity to write a guest post for a PR blog recently. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. We digest web copy, blog articles, news releases, downloads, product guides—anything that’s public-facing is read, highlighted, commented on, and shared by our team.

Industry 58

Industry Insurance Insurance Resources 58

Waxing UnLyrical

MARCH 18, 2013

Use your real name, or some iteration thereof, as your Twitter handle. This gives you more “real estate” to use when actually tweeting. <tweet If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL.

Twitter 110

Twitter Real Estate LinkedIn Web 110

Beyond PR

JULY 14, 2017

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. Many times I have to Google the brand and try to find them when no links are in the pitch.

Pitching 66

Pitching Real Estate How To Twitter 66

Sword and the Script

OCTOBER 16, 2018

One marketing tool you can’t live without is… Google Analytics. One book, publication or blog you recommend for people to get smart on marketing automation is… Smart Insights. If you weren’t doing what you do now you’d be …real estate or finance. Ready to be interviewed for the Off Script series? Contact us here !

Marketing 55

Marketing Real Estate Analytics Interviews 55

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. Authority Creator is our proven framework that we’ve used for every client to get them into TOP publications and podcasts and onto the first page of Google. Who are they going to find when they search Google?

Publicity 52

Publicity Video Pitching Google 52

ReimaginePR

AUGUST 29, 2016

It’s called the cover photo, and most brands fail to fully optimize this real estate. You’ll do this with the help of Google Analytics.). Most social media platforms give you the opportunity to visually communicate your brand message. Use your cover photo to encapsulate what your brand is about. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

PR 20/20

AUGUST 23, 2018

It also keeps Google happy. HubSpot teammate, Sophia Bernazzani , does an excellent job of summarizing pillar pages (and comparing them to HubSpot Marketing Blog's own previous method of topic organization) in her post on the subject here. Here's why it's critical to your content strategy. Cluster content. Hyperlinks.

Examples 28

Examples Healthcare SEO Internal 28

Beyond PR

MAY 17, 2018

When asked what new technology will change the way they work most, 26 percent pointed to better and cheaper video production technology, while 38 percent said devices such as Amazon’s Alexa and Google Home will eventually have an impact on the content they produce. Many of those images show up in magazines, newspapers and blogs, she says.

Infographics 54

Infographics Print Video Real Estate 54

HMA Public Relations

DECEMBER 29, 2017

I mean, they got real estate everywhere, they got leases everywhere. And I don’t know if it’s gonna be Amazon, I don’t know if it’s gonna be Facebook or if it’s gonna be Google, I think it’ll be one of those three. That was the day that stock was down 40%. So, I see it on both sides.

Retail 49

Retail Facebook Real Estate Google 49

Bad Pitch Blog

SEPTEMBER 8, 2008

I think: "Why is every story about Apple or Google or Microsoft?" It''s like a business of celebrities—it appears only the companies with the best ratings are granted real estate! The old fogeys who can''t figure why a blog post is better than a few words in the Atlanta Journal are going to have the point proven expediently.

Journalism 41

Journalism Real Estate Print Newspapers 41