Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Define goals.

How To 198

How To Real Estate Web Case Study 198

Doctor Spin

APRIL 6, 2023

Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. In 2006, Mann introduced the Inbox Zero concept during a Google Tech Talk. Thank you for reading this article.

Strategy 52

Strategy Real Estate Case Study System 52

Beyond PR

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Do they have a blog?

Real Estate 57

Real Estate How To Web Case Study 57

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Tell me one interesting fact about you that you have never revealed on your blog?

Interviews 28

Interviews B2B Blogging Real Estate 28

ReimaginePR

AUGUST 29, 2016

It’s called the cover photo, and most brands fail to fully optimize this real estate. You’ll do this with the help of Google Analytics.). We can’t talk about social media marketing without devoting at least part of the conversation to paid advertisement. Use your cover photo to encapsulate what your brand is about.

Social Media 149

Social Media Marketing Media Facebook 149

PR 20/20

AUGUST 23, 2018

Topic clusters aren't just a nice, clean way of organizing content that brings glee to the most Type A of marketers (me, for instance). It also keeps Google happy. So, to put it into visual terms, here's what our blog architecture used to look like using this old playbook: This is where the topic cluster model comes into play.

Examples 28

Examples Healthcare SEO Internal 28