Doctor Spin

APRIL 5, 2023

Thought Leadership —Be the best in your industry or niche at providing expert content and opinions that cannot be found anywhere else online. Learn more about thought leadership. How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

Small Business 52

Small Business Strategy eBook Reputation 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Make Friends with Eminent Dead —This mental model advocates learning from the past, particularly from significant historical figures and their writings. Is this clear?

How To 52

How To eBook Wikipedia Viral 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 79

B2B Media eBook Interviews 79

PR 20/20

MAY 22, 2018

As seen in this PR 20/20 blog post , patchwriting isn’t full-on plagiarism. And it’s easy to doublethink our way into believing that patchwriting is good writing. Lazy thinking is thought leadership. Write out your value proposition if necessary. It’s more like intellectual laziness. More insight. More chatter.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Please support my blog by sharing it with other PR- and communication professionals. PR Resource: How To Write a 1-Page Strategy Keep it clean. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90

Survey Marketing Content Marketing Measurement 90

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? blogs, news, industry trades), what they’re discussing, as well as what they don’t know and potentially searching for in terms of information and/or alternative viewpoints. Writing the article. Who is your audience?

How To 40

How To Guidelines Pitching Writing 40

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. I love theater, good writing, tennis and skiing. Producing an eBook on B2B marketing and PR. And if I have my druthers, co-writing a book on the same subject. I use that period as a chance to step on the gas.

Communications 50

Communications Marketing Internal International 50

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Educational Leadership, 55, 8–13. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Sword and the Script

NOVEMBER 29, 2022

Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” Or ebook marketing. Just 40% have a content marketing strategy.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Securing Guest Blogging Opportunities. Some other thoughts to keep in mind as you pursue guest blogging opportunities include: Research. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). My favourite seven. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Want to learn Ann’s writing rules for PR? ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”. And Other Key Blogging Statistics You Should Know].

Survey 60

Survey Trends Marketing B2B 60

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Presspage

AUGUST 15, 2017

thought leadership. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. For example, upload the slides to SlideShare and embed the presentation in the blog post.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.”

Infographics 40

Infographics Analytics eBook Banking 40

Doctor Spin

APRIL 7, 2023

. "Activist Backend") for Amplification How To Boost the Hidden Arena by Pooling Resources Common Mistakes To Avoid When Establishing a Hidden Arena Litterature List PR Resource: Typical Social Group Sizes PR Resource: How To Write a 1-Page Strategy What Are Activists (and What Are Their Driving Forces)? 2023, April 3).

Strategy 52

Strategy Groups Resources Wikipedia 52

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. High Income Business Writing. 10) Amy Porterfield.

Social Media 120

Social Media Marketing Pinterest Media 120