Doctor Spin

APRIL 5, 2023

Thought Leadership —Be the best in your industry or niche at providing expert content and opinions that cannot be found anywhere else online. Learn more about thought leadership. How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

Small Business 52

Small Business Strategy eBook Reputation 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Make Friends with Eminent Dead —This mental model advocates learning from the past, particularly from significant historical figures and their writings. Is this clear?

How To 52

How To eBook Wikipedia Viral 52

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 75

Marketing eBook Case Study Measurement 75

Flack's Revenge

MAY 15, 2015

An added bonus was that I got the chance to hang out (and in some cases, meet for the first time) people I knew from my days writing for Maximize Social Business – like Joe Ruiz , Debbie Miller , and of course Neal. If you like social media and tech, as I do, it was like being a kid in a candy store.

Tools 120

Tools eBook Social Media Meeting 120

Doctor Spin

APRIL 7, 2023

. "Activist Backend") for Amplification How To Boost the Hidden Arena by Pooling Resources Common Mistakes To Avoid When Establishing a Hidden Arena Litterature List PR Resource: Typical Social Group Sizes PR Resource: How To Write a 1-Page Strategy What Are Activists (and What Are Their Driving Forces)? 2023, April 3).

Strategy 52

Strategy Groups Resources Wikipedia 52

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 68

Marketing eBook Case Study Measurement 68

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Educational Leadership, 55, 8–13. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. How To Recognise Poor Communicative Leadership in Organisations. Logical intelligence.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

MAY 22, 2018

And it’s easy to doublethink our way into believing that patchwriting is good writing. Lazy thinking is thought leadership. Write out your value proposition if necessary. Break content creation into phases : brainstorming, outlining, writing, editing, whatever’s necessary. More insight. More chatter. More noise.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Solo PR Pro

NOVEMBER 13, 2014

On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”.

Storytelling 59

Storytelling Publicity eBook Leadership 59

Solo PR Pro

SEPTEMBER 11, 2014

On the second Wednesday of each month, we hold our traditional Q&A chat, where top independent communication professionals share thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”.

eBook 57

eBook Leadership Twitter Meeting 57

Solo PR Pro

NOVEMBER 27, 2018

Conversely, are there things you can add, such as an internal monthly report, participating in a local meet-up or actively building your thought leadership? Write them down along with the steps you need to take to accomplish them. Solo PR Pro has a free ebook, Get It In Writing! Substitutions are allowed.

eBook 46

eBook Resources Tools Local 46

Solo PR Pro

AUGUST 14, 2014

On the second Wednesday in August, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”.

eBook 45

eBook Leadership Twitter Meeting 45

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Write an ebook? If your content marketing objectives aren’t serving your greater business objectives, you should rethink your strategy. . Intimately tied to ‘why’ is ‘what’ – what will you do, specifically, to achieve your objectives?

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Presspage

AUGUST 15, 2017

thought leadership. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. I love theater, good writing, tennis and skiing. Producing an eBook on B2B marketing and PR. And if I have my druthers, co-writing a book on the same subject. I use that period as a chance to step on the gas. You can never stand still.

Communications 50

Communications Marketing Internal International 50

Public Relations Sydney

NOVEMBER 16, 2014

Making contact with junior journalists is an excellent idea as they may be more willing to commit to writing a story you’ve pitched to them as they are often trying to prove themselves at the early stage of their career. Entrepreneur networking PR tips contacting journalists relationship building thought leadership'

Local 90

Local Social Media eBook Meeting 90

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”. 3) What are the goals of influence marketing?

Survey 60

Survey Trends Marketing B2B 60

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Solo PR Pro

JUNE 9, 2015

It is imperative that you know the blog that you’re writing for and are familiar with their readers. Coming up with topics for a guest blog post is similar to writing for one’s own blog (if you have one). Let the world see your thought leadership. Guest Blogging Topics. Current Affairs and Events. Share a Personal Story.

Blogging 40

Blogging Guidelines eBook Viral 40

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Resources 53

Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. High Income Business Writing. 11) Mark Schaefer and Tom Webster.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 13, 2016

A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles. The Struggle is Real in B2B Content Marketing [UML]. 9) Draft a takeaway post for rapid publication.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

NOVEMBER 29, 2022

The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” For example, publishing a gated ebook and when someone downloads it, they call that action a “conversion” and that person a “lead.”. Or ebook marketing. Indeed, that’s content , but it’s not necessarily content marketing.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.”

Infographics 40

Infographics Analytics eBook Banking 40