Doctor Spin

JANUARY 3, 2024

Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe and get a free ebook on how to get better PR ideas. The role of leadership : The author stresses the importance of leadership in strategy formulation. Please support my PR blog by sharing it with other communication professionals. Crown Business.

Strategy 52

Strategy eBook Policies Leadership 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. In general, a thought leadership piece is not an advertisement. How to prep and pitch a byline. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. By understanding the effectiveness of your efforts, you can make data-driven decisions moving forward and provide leadership with what they want to see, including the gold-standard goal for executives: Return on Investment. What PR Attribution brings to the table.

Tools 170

Tools eBook System Data 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Waxing UnLyrical

MAY 20, 2015

If you must DIY your PR, the easiest place to start is by generating thought leadership. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Guest post to peer blogs.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Doctor Spin

APRIL 5, 2023

Thought Leadership. Learn more about the thought leadership PR strategy. Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas ! Learn more: Your B t PR Strategy is Cringe, Sorry Subscribe now and get a free ebook on how to get better PR ideas !

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

NOVEMBER 17, 2023

Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. [link] A central aspect of Munger’s approach to decision-making and problem-solving is his advocacy for using mental models.

How To 52

How To eBook Wikipedia Viral 52

Doctor Spin

APRIL 5, 2023

Thought Leadership —Be the best in your industry or niche at providing expert content and opinions that cannot be found anywhere else online. Learn more about thought leadership. Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas ! corporate cringe ).

Small Business 52

Small Business Strategy eBook Reputation 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Doctor Spin

MAY 30, 2023

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. Learn more: P.T. Is Bad Publicity Actually … Good?

Publicity 52

Publicity eBook Ethics Resources 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Doctor Spin

JANUARY 19, 2024

This is a checklist for communicative leadership. Make sure to pass these communicative leadership checks: This is what we are doing. Doctor Spin | The PR Blog. link] Learn more: The Checklist for Communicative Leadership Subscribe and get a free ebook on how to get better PR ideas. Is the explanation clear?

Leadership 52

Leadership Communications eBook Course 52

Presspage

AUGUST 14, 2017

3: Thought leadership will be one of the priorities for the PR budget A newer marketing trend is thought leadership, in which business leaders and companies position themselves as leaders in their spaces. Focusing on thought leadership helps to surround the company with the right content, which is valuable, educational, and engaging.

Trends 118

Trends Leadership Measurement B2C 118

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. We probably overuse the term ‘thought leader’ at this point, but it is a great way to show that leadership. Content is way for you to present your ideas in your own words.

How To 117

How To eBook Leadership Social Media 117

Melissa Agnes

FEBRUARY 19, 2015

I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. Because if you’re faced with a news-worthy crisis, it’s certain that it will be published about online, on news sites as well as on blogs. And much more.

Google 165

Google Crisis Crisis Management Crisis Communications 165

PR 20/20

OCTOBER 9, 2018

Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90

Survey Marketing Content Marketing Measurement 90

Polaris

DECEMBER 14, 2014

Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Shift Communications

SEPTEMBER 22, 2015

Let’s say that the goal is “driving more leads through thought leadership” What are some tactical ways we can achieve the goal? eBooks, whitepapers, a good blogging strategy, speaking, and so forth. Once the goals are firmly in mind, beginning to formulate tactics that lead to goal completion is the next step.

Strategy 60

Strategy eBook Leadership Resources 60

PR 20/20

MAY 22, 2018

As seen in this PR 20/20 blog post , patchwriting isn’t full-on plagiarism. Lazy thinking is thought leadership. Poynter’s Kelly McBride ( @kellymcb ) defines patchwriting as “ a failed attempt at paraphrasing.” It’s more like intellectual laziness. It’s a world where quantity is quality. Repetition is originality.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ).

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Doctor Spin

APRIL 17, 2023

Write a guest blog post for a popular industry publication or website. Please support my blog by sharing it with other PR- and communication professionals. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Thank you for reading this article.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. Producing an eBook on B2B marketing and PR. Her technology and business articles have appeared in the New York Times, Information Week , and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects.

Communications 50

Communications Marketing Internal International 50

Doctor Spin

JANUARY 19, 2024

Being informed and granted a bigger picture is a typical leadership privilege. 11 Evil Leadership Techniques. Doctor Spin | The PR Blog. The Qualities of Leadership: Direction, Communication, and Obfuscation. Please support my PR blog by sharing it with other communication professionals. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Combine it with other articles for an ebook. Who is your audience?

How To 40

How To Guidelines Pitching Writing 40

Doctor Spin

DECEMBER 3, 2023

Learn more: Framing in PR: How To Bypass Confirmation Bias Subscribe and get a free ebook on how to get better PR ideas. Dynamic Language in Leadership Communication Framing in leadership communication is crucial because it allows leaders to effectively connect with and influence their diverse audiences in various contexts.

How To 52

How To Leadership eBook Journalism 52

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

Doctor Spin

DECEMBER 7, 2023

Educational Leadership, 55, 8–13. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. 6 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

Doctor Spin

DECEMBER 15, 2023

This is the upward flow of information from lower-level employees to the management and leadership teams. Learn more: The Intranet: The Unsung Hero Amongst PR Channels Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. Horizontal.

System 52

System Employee Meeting Internal 52

Sword and the Script

NOVEMBER 29, 2022

Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” Or ebook marketing. Just 40% have a content marketing strategy.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Doctor Spin

DECEMBER 3, 2023

Here we go: Quicklinks Groupthink and Poor Decision-Making Groupthink and Internal Communications Why Groups Are Sensitive To Pressure Avoiding Groupthink in Organisations PR Resource: Communicative Leadership Groupthink and Poor Decision-Making Groupthink is a concept in organisational behaviour. Is the explanation clear?

Internal 52

Internal International Groups Leadership 52

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. A survey on the impact of trust across industries around the world conducted annually by The Trust Edge Leadership Institute, looks at the importance of establishing trust, and how leaders win and lose it.

Reputation 78

Reputation Corporate Content Marketing Survey 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159