Sword and the Script

JUNE 12, 2018

A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. There are a lot of technology vendors out there pitching better collaboration. The edits were eccentric. For example, it included a comment suggesting “more exclamation points.”.

Creativity 60

Creativity Infographics B2B Corporate 60

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Here we go….

Software 103

Software Reddit Marketing Survey 103

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Using technology. Templates range from social media posts to marketing collateral to infographics (and tons in between). Unsure how? Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. In the technologically-advanced world we live in (i.e. Repurposed Ebooks, Infographics or Whitepapers. Oh, premium content. Assessments, Quizzes or Surveys.

eBook 48

eBook Infographics Survey How To 48

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Here’s how to pitch this blog.

Survey 77

Survey Media Relations Report Media 77

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Technology utilization. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. data quality and management were the top two marketing technology challenges in 2016.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Choose workflow experiments.

How To 60

How To Software System Employee 60

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59