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Public Relations Crisis Management. Explained

PReview: A Blog by NewsVoir

Life is very uncertain and so is the crisis! Just one odd image or video goes viral on social media and the reputation of a brand will be a question. The post Public Relations Crisis Management. Explained appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. And then there’s Uber.

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7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. When it comes to a brand reputation crisis, digital media is the great leveler. Empower employees.

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Twitter, Photos and Your Crisis Communications

Melissa Agnes

On March 26th they published the following message to their blog : “We’re rolling out two new mobile features that make photos on Twitter more social. But what does it mean for your crisis communications and overall risk? So, what does this mean for your organization in terms or risk and crisis communications opportunities?

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How Peloton turned a crisis into gains in two days

NewsWhip

Spoiler warning: This blog contains details from the HBO series “And Just Like That.”. Not to worry – two days later and Peloton is delivering a masterclass in crisis management, as its response ad is now bigger than the initial incident. . But before we dive deeper into the brand’s response, let’s first look at the crisis itself.

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“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. So let’s call it like it is!