Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. Crisis communications has changed — and Mr. Wilde should get a raise. Use your own product.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Crisis Management. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind.

Analysis 195

Analysis Corporate Reputation How To 195

Prohibition

AUGUST 29, 2023

This could include traditional media outlets, social media platforms, food blogs, or industry events. Crisis management : In the event of a PR crisis or negative publicity, food PR agencies can provide crisis management services. Ensure you have the necessary resources to execute your strategies effectively.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Corporational Determinism—The New Paradigm for Product Launching. Doctor Spin | The PR Blog. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Probably not. Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone.

Product Launch 78

Product Launch Print Measurement Consumer 78

Burrelles Fresh Ideas

MARCH 12, 2024

A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. Bringing on PR support can help you protect your brand and avert a marketing or PR crisis. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

5W PR

SEPTEMBER 9, 2021

As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. The silver-bullet theory. But it isn’t usually quite so simple. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Crisis Management Effectiveness : Impact of PR efforts in crises.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. company website, blogs). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

Viral 52

Viral Crisis Communications SEO Reputation 52

Barokas

APRIL 23, 2020

Dust off your crisis plan. Yes, this pandemic is a crisis on overdrive, and something that few would have predicted or prepared for. Update your crisis plans to ensure they include current messaging, contacts and chains of command, and add any lessons learned from our current situation thus far. Do some light remodeling.

Crisis 88

Crisis Product Launch Media Training Interviews 88

Prohibition

AUGUST 25, 2023

By effectively managing brand reputation, retailers can maintain customer trust and loyalty, even in the face of challenges or a crisis. Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. Avoid the Noid: A Mascot that Became a PR Crisis Case Study.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either.

Brand 60

Brand Branding Journalism Product Launch 60

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Shared media refers to content that is shared on social media or other platforms, such as when a user shares a blog post on their social media account.

Interviews 104

Interviews Publicity Technology Social Media 104

Doctor Spin

MAY 21, 2023

The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Crisis communications. Retainer PR agency. Single PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Shift Communications

AUGUST 23, 2016

I’m a big believer in the SWOT analysis – which stands for Strengths, Weaknesses, Opportunities and Threats – because it forces companies to face their weaknesses and threats and forces communications teams to prepare for tough questions and (potentially) crisis situations.

Company 60

Company Analysis Healthcare Product Launch 60

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. It comes down to product launches. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Talking Points. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. How businesses have responded to this recent crisis will be remembered for a very long time. How will your business emerge?

Reputation 75

Reputation Employee Leadership Product Launch 75

PR Fuel

JUNE 17, 2021

This blog outlines all the essential writing tactics you need to know. This is probably the most important aspect of press release writing because, essentially, a press release serves a very different purpose to a blog, for example. Write Your Press Release in the Right Format. Craft a Good Headline.

Writing 59

Writing SEO Google Local 59

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Independent news channels, blogs and podcasts will rise in readership/listenership.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. How businesses have responded to this recent crisis will be remembered for a very long time. How will your business emerge?

Reputation 48

Reputation Employee Leadership Product Launch 48

Beyond PR

AUGUST 4, 2016

Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Use the video option to tease upcoming product launches or company news. Pin a blog post with a quote graphic. You can also see conversions this way (hello, ROI!). Check out this example from Mazda.).

Social Media 40

Social Media Pinterest Media Marketing 40

PR Conversations

SEPTEMBER 22, 2015

Other strategic areas that relate include interpreting numbers and translating them into meaningful data about reputation, organizational issues, crisis management and so on. She is also the Italian translator for US blogger Steve Pavlina.

Interviews 40

Interviews Enterprise Corporate Internal 40