Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Neglecting either or both of these aspects of your crisis readiness leaves a vulnerability gap that you can otherwise protect against. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution.

Marketing 86

Marketing Guidelines Social Media Conference 86

Newsfile

OCTOBER 24, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products. Try using the following methods. Ready to get your press release out there? Just leave everything to us!

Communications 52

Communications How To Corporate Training 52

Burrelles Fresh Ideas

MARCH 12, 2024

A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. Bringing on PR support can help you protect your brand and avert a marketing or PR crisis. You can build on the efforts of PR professionals by creating your own content writing strategy.

Social Media 79

Social Media Strategy Media Reputation 79

PRSay

JULY 6, 2020

Many worthy nonprofit organizations need assistance during the COVID-19 crisis. The CDC also has guidelines that you can follow. She is also the chief curator of HJMT Media Company, LLC, where she writes two blogs: NYLifestyleBlog.com and ATriathletesDiary.com. Encourage community service. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. 4 internal communications strategies for healthcare PR. #1.

Healthcare 88

Healthcare Strategy Communications Policies 88

PR in High Definition

AUGUST 24, 2020

When in crisis mode, it’s all rush rush, but what about after? Set guidelines for manoeuvrability. These pre-set guidelines mean that your comms team is able to plough on and get more done, rather than asking permission…or worse, waiting for instruction! How do we go back to some version of normality?

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Guidelines LinkedIn Course Examples 102

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This is especially helpful in times of crisis or turmoil.

Pitching 96

Pitching Print Measurement Report 96

Victorious PR

JUNE 15, 2023

In this blog post, we will delve into why crypto projects need PR now more than ever in the face of regulatory developments and how strategic PR can help navigate these challenges. PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community.

Community 52

Community Education Leadership Guidelines 52

Shift Communications

MAY 16, 2023

Our industry’s own PR Council has penned guidelines suggestions on how to use generative AI ; spoilers, be cautious and don’t feed it proprietary info just yet.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Our industry’s own PR Council has penned guidelines suggestions on how to use generative AI ; spoilers, be cautious and don’t feed it proprietary info just yet.

Company 78

Company Technology Privacy Guidelines 78

Newsfile

FEBRUARY 28, 2024

company website, blogs). What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. sponsored posts). news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

JANUARY 26, 2022

We should celebrate the developments that have come out of this difficult period, taking what we have learned from a moment of crisis to put our best foot forward for our campaigns in 2022. Although, that light is not the ‘normal’ pace of business as we experienced it pre-2020, nor should it be. Some things to consider in your comms planning.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Owned content. The Problem. Owned content doesn’t always perform as well as it should.

Data 92

Data SEO Guidelines Advertising 92

Presspage

MAY 28, 2024

Remember to also consider different timeframes for crisis situations where rapid responses take priority. While setting up a detailed media policy will take some time, documenting your guidelines will help your team stay aligned, ensure your messaging is consistent and authentic, and protect your brand’s reputation in the long run.

How To 78

How To Policies Media Reputation 78

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. Guidelines change week to week, and confusion is the only constant. A ll forms of healthcare continue during this worldwide crisis. Here we are almost two years later.

Healthcare 98

Healthcare Communications Measurement Resources 98

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Presspage

MARCH 5, 2020

With complete autonomy over your newsroom, you’re able to respond quickly to breaking news at the company, which could prove crucial during major announcements or times of crisis. Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media.

Brand 88

Brand Branding SEO How To 88

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. He terms it “the golden hour of crisis response.” So, as a PR pro, how do you even begin to combat this phenomenon? Until next time! Critical Mention.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. newsletters, blog content, social posts, website content, etc.)

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

DECEMBER 26, 2017

1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Doctor Spin

DECEMBER 4, 2023

Doctor Spin | The PR Blog. Crisis response : In handling a crisis, a company might focus only on information that suggests they manage the situation well, ignoring warning signs or escalating issues. Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog.

Media 52

Media eBook Viral Construction 52

The Hoffman Agency

APRIL 22, 2020

In Muck Rack’s webinar, “ The State of Journalism in 2020 ,” it became readily apparent that both parts are needed if one is to succeed in our modern era (read: crisis). In our current crisis, journalists are being inundated with information, pitches and deadlines. Or keyboard, as the case may be. And there are consequences to that.

Pitching 36

Pitching Privacy Guidelines Twitter 36

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

MaccaPR

MAY 23, 2016

During the campaign , blog reader comments revealed that many parents were confused about the HPV vaccine due to a lack of clear information from their doctors. Communicating During a Crisis. Having the media on your side can be especially important when dealing with a crisis situation.

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

FEBRUARY 4, 2020

In response to the breaking crisis, Avast shut down Jumpshot. In an email exchange with this blog, President Sean O’Neal noted that while Onclusive has previously provided sentiment analysis, the new engine promises better accuracy in interpreting the one and feeling of written content. Here are a few picks from the vendor blogs.

Software 104

Software Analysis Data Tools 104

PR in High Definition

FEBRUARY 17, 2017

If you or your organisation are suddenly pulled into the fray – for example, if your brand is on the receiving end of a political tweet – you will need to have your crisis communications plan straight. However, these circumstances aren’t only limited to the other side of the pond.

Strategy 72

Strategy Brand Branding Employee 72

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Design for mobile and follow the best practice guidelines for the platform that you’ve selected. I explored the challenge of working with paid influencers in a previous article on my blog. Consider using lookalike profiles.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

MAY 17, 2018

I had to overcome my technical challenges to adhere to the campaign’s guidelines if I wanted it to be used. The one who guided that long-ago United Nations Council on Human Relations Blue Key campaign —someone who insisted on all three—was Shonali, this blog’s owner. To my facilitator, it mattered.

Exercises 82

Exercises Interviews Groups Video 82

Beyond PR

JULY 20, 2016

Keep learning: Guidelines change. Your media outreach strategy should align with your approach to how you create and promote content for your blog, email campaigns, social media, events, etc. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. But that’s a talent supply issue for a different blog post.

Agency 97

Agency Trends Marketing Survey 97

Waxing UnLyrical

APRIL 15, 2016

Here are some guidelines. blog posts, maybe even building to a blog community). ” I saved the email for two reasons: I figured it was great for teaching (like this blog post!); Make sure your crisis communications plan accounts for influencers gone wild. What exactly is it you want influencers to do?

Marketing 40

Marketing Guidelines Social Media Banking 40

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. Over the last decade, GE Reports has become arguably the best brand blog there is.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. Over the last decade, GE Reports has become arguably the best brand blog there is.

Healthcare 59

Healthcare Content Marketing Industry Trends 59