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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

However, with careful planning and structure, you can put together an effective crisis communications plan that allows you to move quickly and avoid key pitfalls. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. Identify Who is Responsible for Listening and When.

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Crisis Management: Challenges Affecting Crisis Communication

5W PR

But, studying well-known crises—among them Lance Armstrong, Virginia Tech, BP, and Dreamworld—crisis communication teams should learn that waiting until the last minute to plan for a crisis is the worst strategy of all. Learning from past crises, the first step towards winning during a crisis in acknowledging what one is facing.

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4 Creative PR Ideas for Crisis Communications

Sword and the Script

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.

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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy.

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How to prepare for a PR crisis

Onclusive

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

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Setting the right earned media objectives for your brand

Onclusive

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Defense technology transcends the world of gadgets and apps. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Here, technology isn’t about entertainment. To protect against these risks, a strong crisis communication plan is essential.