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Data-Driven PR Campaign Planning: Part 1

Onclusive

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week. Determine your campaign objectives.

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2022 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. .” Do I need to parse the fine print of a scientific study every time I cite a statistic?

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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What Do Journalists Want? Five Elements of a Good Story

Bianchi Biz Blog

This is part of the reason we created our Meet the Media blog series. Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. Focus on creative, unique stories from which others can learn. Timeliness.

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The Role of a Brand Newsroom Editor

Presspage

Brand Journalism. Hence, the introduction of brand journalism. Make no mistake – brand journalism entails different tasks for different brands and different communicators. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

Brand 60
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5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. My work primarily falls in the integrated marketing zone so my days include strategy, writing, creative campaigns, social media and working with vendors to get it all done. Anne Isenhower, Anne Isenhower Communications.

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