Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. What they’re really saying, Michael, is that they trust you.”. Bottom line? We want to hear from you!

How To 104

How To Fashion Banking Industry 104

The Hoffman Agency

NOVEMBER 22, 2022

A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. The post A connect-the-dots moment brought me to the PR world appeared first on "What's HAppening" Blog. By Miho Sakai, Intern.

Fashion 36

Fashion Storytelling Web Internal 36

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. This is part two of our exclusive blog series showcasing the diverse backgrounds of Hoffman Europe.

B2B 36

B2B Tourism Creativity Technology 36

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Creativity, for them, is an afterthought. Image: Stuart Caie via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Prohibition

APRIL 29, 2017

You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders. An integral part of the team, you need to be passionate about the media agenda, knowing what makes a great story and delivering innovative and creative campaigns that have a commercial impact for clients.

Agency 54

Agency Creativity Hotels Social Media 54

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. They interviewed Joe and arranged to get more photos of him working in the store and with his mum Pauline, who talked about how much he loved his job and how much it had boosted his confidence.

Storytelling 60

Storytelling Local Community Case Study 60

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

MAY 9, 2011

Something strange has happened to my blog Steff Metal over the last month. It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month.

Google 50

Google Hotels eBook Fashion 50

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. Here’s a link to The AP’s blog post on the session. Sharma, Pace, and Isikoff (l.

Conference 36

Conference Journalism Web Comparison 36

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. This, for successful applicants, turns into an interview (which is where I came in). Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively. That sort of creativity gets you noticed. Show your USP.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. What was interesting to me, was that, as Andre and I DM’d to set up this “interview,&# my attitude towards him changed.

Social Media 61

Social Media Media Crisis Energy 61

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. By celebrating wins on your blog, you can show appreciation for your customers and employees.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

AUGUST 22, 2010

said Evening to me, in a most avuncular fashion. Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. When I opened the door “How’s it going?&# Regardless, thanks for visiting!

Twitter 68

Twitter Facebook Measurement Blogging 68

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. PR Couture is described as a beloved resource among fashion and PR students publicists and fashion brands.

Interviews 28

Interviews Fashion SEO Social Media 28

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. Read lots and lots and lots of blogs and books. Invest in professional development.

Sports 245

Sports Agency Industry Creativity 245

5W PR

NOVEMBER 23, 2021

Today, old-fashioned advertisements stick out like a sore thumb. Countless companies have begun to turn to blog posts and high quality social media campaigns instead, to help them demonstrate the value of their brand or product. Post Creative Stories. Influencer Marketing is Natural and Native. Use Highlights.

Instagram 158

Instagram Publicity How To Social Media 158

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. One picture used to accompany one blog post cost them $4,000. The most creative photo. The funniest comment.

Creativity 71

Creativity Video Interviews Blogging 71

Beyond PR

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. Read lots and lots and lots of blogs and books. Recognize the difference and never stop learning.

Sports 81

Sports Agency Industry Creativity 81

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. According to Kiip’s blog, the company saw a 230 percent growth last year. John’s University in New York City. What do you think contributed to that growth?

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. 2) Interview your speaker before the webinar. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

JULY 27, 2016

The result is a “Lumberjacked Lumbersexuals” campaign – combining online video content, a dash of social media and PR, and event marketing – that we here at the MaccaPR blog have grown to love. That copy line – Lumberjacks Eat Moore – was written by BBDO copywriter/associate creative director David Mackereth,” says Haan. “We

Marketing 48

Marketing Video Consumer Agency 48

MaccaPR

JANUARY 19, 2015

It takes ingenuity, perseverance and good old-fashioned sleuthing to make your cover letter stand apart to ensure your resume is viewed. Then we met Jean Hill , who came in for an informational interview over a Caribou Coffee. Subscribe to our blog. The company might not be hiring now, but could be two weeks from now.

How To 48

How To Agency Writing Interviews 48

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

Measurement 103

Measurement Education Facebook Course 103

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? If it’s not working, get creative! 4.) Team Up with Big Names – Does a magazine or blog dominate your field? Say You’re Sorry. Most issues are forgivable if approached quickly and directly.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

OCTOBER 25, 2010

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? Or, these days, to click about it in some fashion or other. I’m calling this the comradeship factor. So people do.

Twitter 99

Twitter Measurement Facebook Blogging 99

PR Conversations

APRIL 21, 2016

Even when couched in terms of employee empowerment and collaboration, many of these concepts and words hark back to old-fashioned, established workplace hierarchies and perceived authority, whereby information is centralized and controlled. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40