ReimaginePR

JULY 17, 2018

You may know what they like and don’t like, and if you’ve thought about it, you may also have solid processes in place in order to counteract any negative (and potentially viral) comments. check out what customers post about you on your sites. But what about the things that your customers talk about when they’re not on your sites?

Viral 136

Viral Community Social Media Company 136

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JUNE 12, 2018

The Denny’s Press Release “Accident” Last week the company issued a press release about new breakfast plate. A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. The edits were eccentric. This is a press release.

Creativity 60

Creativity Infographics B2B Corporate 60

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Personas shouldn’t reflect the thoughts and beliefs of the company.

How To 120

How To Tools Exercises Viral 120

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. A simple action plan lays out the goals for your company, your target audience, and where you plan to focus your efforts.

Content Marketing 40

Content Marketing How To Marketing eBook 40

Buzzstream

FEBRUARY 3, 2021

Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. However, even if there isn’t a link given, it’s still a brand mention.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

AUGUST 20, 2014

What specific actions do you want them to take once they connect with your company online? As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Best day to generate comments about your blog post?

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. Speaking of pop-ups, you’ll notice a few pop-ups on this blog. Viral Marketing: The Hope, Hype and Helplessness.

Web 60

Web Google Mobile B2B 60

Beyond PR

AUGUST 18, 2016

Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?), While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. Use visuals in a blog post, then share them on Instagram, feature them in a press release and thread them together for a video.

Brand 40

Brand Branding Product Launch Guidelines 40

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Here’s how. Is a tweet less or more likely to work? Graphic design!

Analytics 60

Analytics Viral Social Media Google 60

Beyond PR

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Also take a tour of their websites and blogs. Do they have a blog? Implement viral marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

JUNE 14, 2022

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. Most marketing videos aren’t going viral. Image credit: Unsplash.

B2B 137

B2B Video Marketing Survey 137

Beyond PR

AUGUST 4, 2016

Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Use the video option to tease upcoming product launches or company news. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins.

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. Source: Papa John''s ). I have lots of questions, help me.”

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Infographic via 99firms.com.

Instagram 63

Instagram Marketing Viral Airlines 63

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 24, 2019

As companies mature, they’re finding ways to show the value of content and use that evidence to grow accordingly. Your company mission usually doesn’t fluctuate. It’s your job to show them the value, communicating why content can make a difference for your companies. million in content costs.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111