Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The lack of employee experience is a new challenge near the top of the list for the first time.

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Stephen Waddington

OCTOBER 12, 2018

A senior communication professional shares a personal story of their own mental health and the difference between their organisation’s policy on mental health and the reality. A reader speculatively sent me this guest blog post after the conversation this week around World Mental Health Day. I've seen something on Facebook."

Ethics 84

Ethics Employee Policies Video 84

PRSay

JULY 14, 2020

Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. In 2020, the general public wants to know where organizations stand on these important matters just like employees do.

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Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. That’s thanks to you.

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Government Education Print Ethics 103

Newsfile

FEBRUARY 28, 2024

company website, blogs). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

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Financial Conference Agency Resources 98

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. For instance, long-form blogs may be accessible through screen readers. It is respectful, ethical, and more effective to put effort and consideration into each of your content types.

How To 40

How To Ethics Education Creativity 40

Mindful Marketing

JUNE 13, 2020

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list. ” ​ Subscribe to Mindful Matters blog.

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Marketing Insurance Insurance Ethics 66

PR in High Definition

JUNE 28, 2022

When done right, Pride Month can be a special time to uplift the actions your organisation is doing for the LGBTQ+ community all year round, contributing to an overall inclusive reputation. Globally, the LGBTQ+ community possesses a whopping $3.7 Why leverage Pride Month for inclusive campaigns? trillion in purchasing power.

Reputation 62

Reputation Community Training Consumer 62

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. If you want to change corporate culture, focus your efforts on executives, customers and employees.

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Survey Industry Leadership Study 95

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Mindful Marketing

AUGUST 23, 2019

and Chair of the Business Roundtable said: “Major employers are investing in their workers and communities because they know it is the only way to be successful over the long term. These modernized principles reflect the business community’s unwavering commitment to continue to push for an economy that serves all Americans.”

Corporate 50

Corporate Community Nonprofit Banking 50

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Challenge: Understand & Apply AI.

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Case Study Storytelling Study Engineering 42

Communications Conversations

MARCH 29, 2019

Jordan has a true passion for communication and sports! From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career.

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PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

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Groups Employee Leadership Examples 62

PRSay

AUGUST 1, 2016

Committee members continuously contribute to PRSA’s blogs and publications, and conduct quarterly Twitter Chats with leading organizations, such as the Hispanic Public Relations Association, the Association for Education in Journalism and Mass Communication, and the National Association of Black Journalists, among others.

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Resources Education Ethics Corporate 60

Sword and the Script

OCTOBER 4, 2022

Axios , which seems to have done an actual interview, which is rare these days, noted: “The money will also help co-founders, chief executive officer Greg Galant and chief technology officer Lee Semel, as well as early employees, liquidate some of their investment.”. This blog post explains how software can recognize images.

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Technology Company Analytics Writing 81

Cision

JUNE 29, 2015

“It is the unspoken ethic of all magicians to not reveal their secrets.” In a recent Invisibilia podcast entitled “ The Power of Categories, ” hosts Lulu Miller and Alix Spiegel examined a Florida retirement community consisting primarily of people who immigrated from India. Have happy, likeable employees?

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Study Writing Facebook Groups 120

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Some jobs will be lost, and new ones, some we can’t even fathom, will be created. AI should make us better people, professionals and brands. Are you ready?

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Agency Enterprise Technology Analytics 84

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Where the Fishermen Ain't

JUNE 13, 2014

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. In short, I believe that public relations people who engage in ethical practice have a lot to contribute to the great public resource that is Wikipedia. It’s a Test of How Good You Really Are in Online Communities.

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Wikipedia Agency Ethics Reddit 44

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

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Marketing Content Marketing Data Social Media 189

Solo PR Pro

MARCH 29, 2016

When first meeting with them about the possibility of working together ask them precise questions that will reveal whether they are someone who aligns with you professionally, ethically and personally. Type of relationship, e.g., employee, independent contractor. Do you share similar work habits, work styles and levels of integrity?

System 40

System Government Insurance Insurance 40

Karen Freberg

AUGUST 15, 2017

Specifically, more of these ideas are shared in a designated Facebook group called Social Media Professors Community , and on Twitter (@SMprofessors). Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. Lots of books to choose from that focus on social media today.

Social Media 69

Social Media Media Resources Education 69

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Wadds Inc.

MARCH 29, 2024

A benefit of AI is saving time, particularly when analysing sentiment and to aid measurement, which should hopefully free up internal communicators’ time to do what is inherently human. Applying the superpowers of ethics, kindness and empathy in internal communication will become increasingly important for us.

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Internal International Strategy Communications 52

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate.

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Survey Media Relations Media Ethics 377

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. Kristen holds a Bachelor of Arts degree in Communications and Spanish, as well as a Master of Science degree in Marketing.

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Transportation Social Media Corporate Agency 122

PR in High Definition

SEPTEMBER 27, 2021

It allows us to broadcast messages to a wide audience at any time of the day, connect with customers and stakeholders directly, no matter where they are in the world, and target specific pockets of communities and personas to influence their thinking. Think about the recent BrewDog employee backlash scandal , for example.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Cision

JUNE 1, 2017

KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. Take online courses.

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Sports Agency Industry Creativity 245

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. Isolation is death, and being active in Minnesota PRSA is one way to help nurture a warm community of PR pros. Blew my mind. Dave’s compassion for a competitor hit me like a lightning bolt.

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Agency SEO Social Media Pinterest 113

Sword and the Script

AUGUST 12, 2014

The National Guard, a reserve component of the Army to which I later transitioned for a commissioning program, ran several youth programs that in many ways was (and still is) a community relations program. It seemed like a reasonable pivot and I took a job which hired employees on a state grant for an hourly wage.

How To 116

How To Film Agency Corporate 116

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Festetics said, “ It is important for the team to understand the basics of machine learning and AI to be able to identify game-changing opportunities for the company, be it for commercial, supply, logistics, or employee-related topics.” Be curious.

Marketing 47

Marketing Technology Training Privacy 47

Beyond PR

JUNE 1, 2017

KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. Take online courses.

Sports 81

Sports Agency Industry Creativity 81