Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. Reputation.

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. The 1-page strategy focuses on how to win.

Small Business 52

Small Business Strategy eBook Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. Nothing creates better PR writers than a rigid writing schedule. The post Improving PR Content Strategies appeared first on Crenshaw Communications.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. When she’s not writing, you can find her at music festivals, hiking or snowboarding. Until next time!

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. When she’s not writing, you can find her at music festivals, hiking or snowboarding. Until next time!

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

APRIL 7, 2023

. "Activist Backend") for Amplification How To Boost the Hidden Arena by Pooling Resources Common Mistakes To Avoid When Establishing a Hidden Arena Litterature List PR Resource: Typical Social Group Sizes PR Resource: How To Write a 1-Page Strategy What Are Activists (and What Are Their Driving Forces)? 2023, April 3).

Strategy 52

Strategy Groups Resources Wikipedia 52

Sword and the Script

JANUARY 8, 2019

1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. This relations part of public relations.

B2B 78

B2B Media eBook Interviews 78

Critical Mention

MARCH 22, 2019

For example, if your company produced an eBook, at first you would promote the piece in its entirety, but throughout the next month or so you could use quotes and graphics from the eBook with the link to your resources page. She loves writing about digital marketing, the IT industry and workplace productivity. Until next time!

Social Media 62

Social Media eBook Infographics Media 62

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JULY 31, 2013

Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network. I’m often asked for case studies for this transformational potential, and in the absence of full-blown real-life examples, I decided to write a fictitious one.

eBook 83

eBook Enterprise Case Study Web 83

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. Professors now have a community to be a part of for social media professors. Was this in place 10 years ago?

Social Media 88

Social Media Media Resources Creativity 88

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Community relations. Crisis communications. Blogger relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. Blog interviews or contributions. eBook quotes and contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Instead, communicate the value of the tip by explaining that practicing while standing up simulates the actual presentation environment and allows me to pay attention to my posture and gestures. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Focus on building a community. Writing and developing content on a consistent basis is like exercising.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Website/Blog. These days, it doesn’t have to cost a fortune to get a basic website and/or blog up and running.

Tools 78

Tools eBook Print System 78

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.”

Infographics 40

Infographics Analytics eBook Banking 40

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Will you blog more frequently? Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

SEPTEMBER 11, 2018

All too often, we hear that our audiences don’t have time to read the blog posts, ebooks or emails we create. Reach out to your community before a post is published to offer feedback or pre-promote. Despite what hundreds of blog posts and news articles have said about email, it’s not dying. Write to Doris.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Sword and the Script

APRIL 19, 2016

A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. Reporters ask good questions.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

AUGUST 18, 2015

In one example , the company says it made “122 separate content assets from one eBook.” These range from blog posts to videos, and from webinars to social media updates. If we post one link to Twitter once, a very small percentage of our overall community is going to see it.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Solo PR Pro

SEPTEMBER 16, 2014

When they were preparing to launch a new downtown circulator, we suggested an event with the local Yelp community as part of the initial promotion. We have a very strong relationship with the local Yelp community manager, so we facilitated an introduction and set up a lunch meeting. Heather blogs at prTini.

Skype 77

Skype Transportation eBook Twitter 77

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. and embed it into the blog post. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

MAY 9, 2011

Something strange has happened to my blog Steff Metal over the last month. It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month.

Google 50

Google Hotels eBook Fashion 50

The Resolution Blog

JANUARY 8, 2018

Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Read Jim’s insights and my response on Paul Sutton’s PR blog. Media lists, writing, monitoring, coverage reports, brainstorms.

Tools 136

Tools Publicity SEO Measurement 136

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

MARCH 5, 2019

If you hire an influencer to solely write, tweet, or otherwise post about your company or products, you’re probably going to be disappointed. If they aren’t cerebral, then work on an eBook with short passages and quotes. If you enjoyed this post, you might also like: How Long Should a Blog Post be in 2019? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Solo PR Pro

JANUARY 20, 2015

A version of this post ran on the Cision blog. I’ve never met a communications professional who wasn’t a tool fiend. Recommendations from trusted sources – such as blog post roundups , reviews and webinars– can help you narrow the field. Free ebook: “Get It in Writing!”. And why wouldn’t we be in love with tools?

Tools 40

Tools eBook Resources Measurement 40

Solo PR Pro

NOVEMBER 4, 2014

While building the popular Solo PR PRO Premium online subscription site (the Premium companion to this blog), we’ve researched and heard from members about countless offerings – we’ve seen the good, the bad and the ugly. Free ebook: “Get It in Writing!”.

Conference 69

Conference eBook Course Education 69

Waxing UnLyrical

MARCH 11, 2015

And I doubt there is anyone working in the PR profession that would concede that communications can’t be managed. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. From a big picture perspective, most of us believe that we can measure almost anything.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 118

B2B Marketing Survey Software 118

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. However, some straddle more than one type of mass communication. There are even specialist social media communications marketers.

Ethics 52

Ethics Communications Print Television 52