PR 20/20

NOVEMBER 16, 2022

According to HubSpot , a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. There are several different types of marketing campaigns that can benefit from a landing page, including: Ebooks or whitepapers. Community membership.

eBook 69

eBook Tools B2B Examples 69

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas. Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas.

Digital PR 83

Digital PR SEO Engineering eBook 83

Doctor Spin

JUNE 7, 2023

5 It’s worth noting that the concept of Dunbar’s Number has also been a topic of debate and scrutiny within the scientific community. Learn more: 150—Dunbar’s Number Subscribe and get a free ebook on how to get better PR ideas ! Please support my blog by sharing it with other PR- and communication professionals.

Wikipedia 52

Wikipedia eBook Groups Journalism 52

Solo PR Pro

MARCH 22, 2022

Our blog archives from 2008 during the financial crisis and recession still offer some pretty solid advice, even more than a decade later. ). So we’d be remiss if we didn’t mention that Premium members have access to dozens of ebooks and community resources that help you zero in on exactly what you should be charging!

Resources 87

Resources eBook Crisis Writing 87

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. For example, even though they link back to blog posts on Zendesk’s page, the substance of the post focuses so much on the client LendUp that it almost amounts to a feature story. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 75

Marketing eBook Case Study Measurement 75

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. Professors now have a community to be a part of for social media professors. Was this in place 10 years ago?

Social Media 88

Social Media Media Resources Creativity 88

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas ! Reputation. Reputation plays a huge role in public relations for B2B.

B2B 52

B2B Strategy eBook Small Business 52

Waxing UnLyrical

JULY 31, 2013

Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.

eBook 83

eBook Enterprise Case Study Web 83

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

Sword and the Script

JANUARY 8, 2019

1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. The caveat is, you’ve got to have a blog with a history of content your customers won’t be embarrassed to be associated with. 3) Reports, ebooks and white papers. This relations part of public relations.

B2B 77

B2B Media eBook Interviews 77

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas ! corporate cringe ). Thank you for reading this article.

Small Business 52

Small Business Strategy eBook Reputation 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

ZudePR

MAY 22, 2015

A gratitude blog post if you will. But, and such are the necessities of running a small business, I really feel like I’m contributing to the wider PR community now. For a good idea of what I do on a daily basis, download this free ebook launched yesterday, to which I contributed. Zude PR , that is. Giving something back.

eBook 113

eBook Crisis Management Small Business Training 113

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Instead, communicate the value of the tip by explaining that practicing while standing up simulates the actual presentation environment and allows me to pay attention to my posture and gestures. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. Blog interviews or contributions. eBook quotes and contributions. Her past experience in public relations, blogging and sales allow her to bring unique ideas and insights to her clients’ campaigns. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. What is a PR Strategy? Why is it important? Get creative.

Strategy 76

Strategy eBook Consumer Fashion 76

Stuart Bruce

OCTOBER 1, 2015

I’m privileged to be a member of the PRstack community created by Stephen Waddington, past president of the Chartered Institute of Public Relations and chief engagement officer at Ketchum. The 30 chapters will be published individually over the next few weeks, so I’ll post a copy on my blog when my chapter is released.

Strategy 60

Strategy How To Print eBook 60

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Will you blog more frequently? Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

APRIL 19, 2016

A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. Reporters ask good questions.

Media Relations 60

Media Relations Media Interviews Pitching 60

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ReimaginePR

OCTOBER 10, 2016

This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. You may even have a better chance of landing on the first page with a YouTube video than you do with a blog post. Think of it more like a mini blog post. SEO Benefits. Long lifespan.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

AUGUST 18, 2015

In one example , the company says it made “122 separate content assets from one eBook.” These range from blog posts to videos, and from webinars to social media updates. If we post one link to Twitter once, a very small percentage of our overall community is going to see it.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

The Resolution Blog

JANUARY 8, 2018

Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Read Jim’s insights and my response on Paul Sutton’s PR blog. Download our ebook PRetrospective now. Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Solo PR Pro

SEPTEMBER 16, 2014

When they were preparing to launch a new downtown circulator, we suggested an event with the local Yelp community as part of the initial promotion. We have a very strong relationship with the local Yelp community manager, so we facilitated an introduction and set up a lunch meeting. Heather blogs at prTini.

Skype 77

Skype Transportation eBook Twitter 77

Waxing UnLyrical

MAY 9, 2011

Something strange has happened to my blog Steff Metal over the last month. It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month.

Google 50

Google Hotels eBook Fashion 50

Solo PR Pro

JANUARY 20, 2015

A version of this post ran on the Cision blog. I’ve never met a communications professional who wasn’t a tool fiend. Recommendations from trusted sources – such as blog post roundups , reviews and webinars– can help you narrow the field. Free ebook: “Get It in Writing!”. And why wouldn’t we be in love with tools?

Tools 40

Tools eBook Resources Measurement 40

Waxing UnLyrical

JUNE 10, 2016

Embedding your YouTube video in your blog post, which you tweet out ad nauseam. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?) is not only about: Marrying earned with paid with social with owned and any other qualifier you care to come up with.

Communications 40

Communications Conference eBook Facebook 40

Solo PR Pro

NOVEMBER 4, 2014

While building the popular Solo PR PRO Premium online subscription site (the Premium companion to this blog), we’ve researched and heard from members about countless offerings – we’ve seen the good, the bad and the ugly. Free ebook: “Get It in Writing!”. Ask your friends if they (or someone they know) have experience with the outfit.

Conference 69

Conference eBook Course Education 69

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals.

Brand 52

Brand Branding eBook Resources 52

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. More data has been created in the past two years than in the entire previous history of the human race.

Brand 246

Brand Branding eBook Leadership 246

Waxing UnLyrical

MARCH 11, 2015

The image below is a screenshot of Facebook Analytics from my blog’s Facebook Page: You can see that some posts are more popular than others, some were clicked-through more than others, but it’s all empty calories. . “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

Measurement 40

Measurement How To Analytics Customer Service 40

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. Ensure this asset includes a CTA to download the full ebook.

Marketing 69

Marketing eBook Resources Tools 69

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. It works too.

B2B 113

B2B Consumer Marketing Survey 113

Solo PR Pro

MARCH 16, 2021

Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. If you need help figuring the right time to hire help, check out our ebook, From Solo to Boss: Hiring Your First Employee or Subcontractor. For years, as she grew her business, Kami published three blogs per week (or more!)

How To 97

How To Social Media Community eBook 97