Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Publicity Media Analysis 195

5W PR

APRIL 22, 2024

Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. The post Building Trust in Fintech: PR’s Role in Consumer Confidence appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Financial Crisis Management Reputation 78

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. During economic downturns, consumers become wary, seeking brands they can confide in, brands they believe in. Consumers seek brands that offer solutions, not just products. That’s where authenticity reigns supreme.

Consumer 78

Consumer How To Customer Service Policies 78

5W PR

SEPTEMBER 14, 2023

Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. Customer engagement Encourage two-way communication with customers. The post How to Maintain Brand Loyalty with Consumers Through Long Term Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 148

Consumer Brand Branding How To 148

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. If Consumers are Angry, Create a Place to Vent. Create a Hub.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 117

Trends Communications Conference Leadership 117

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

Business Wire

DECEMBER 7, 2020

But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas.

Writing 252

Writing Blogging Consumer Communications 252

5W PR

DECEMBER 13, 2021

These days, business communication tends to focus on the customers, and with the sheer number of similar products and services available to them in the market, it’s easy for those customers to switch from one company to another. Omnichannel Communication. The third one is the way that consumers want to be contacted by the company.

Communications 88

Communications Consumer Customer Service Case Study 88

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

Blogging 62

Blogging Google SEO Writing 62

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line.

Communications 210

Communications Measurement Tools Enterprise 210

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

NOVEMBER 7, 2022

Effective communication results in happy customers. The post Tips to drive consumer loyalty appeared first on Public Relations Blog | 5W PR Agency | PR Firm. That could be an email newsletter about a new product that has been launched or some behind-the-scenes footage. Businesses that focus on customer engagement create value.

Consumer 88

Consumer Customer Service Social Media Brand 88

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. What is PESTLE analysis? Social factors. Technological factors. Environmental factors.

Analysis 370

Analysis Tools Policies Reputation 370

Deirdre Breakenridge

OCTOBER 13, 2017

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. The #PRStudChat community will be sharing ideas, experiences and tough choices. A follow-up blog post by PR 2.0 to 1:00 p.m.

Communications 208

Communications Community Blogging Industry 208

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. Setting SMART communications goals aligned with business objectives. The first step in tying corporate and communications goals together is to review your business objectives.

Communications 195

Communications Measurement Corporate Reputation 195

5W PR

FEBRUARY 14, 2023

To be successful, pet care brands have to be able to effectively communicate the benefits they offer consumers and their pets through use of their products and services. Entertainment Approaching your marketing with an entertainment angle is one of the ways pet brands can communicate the benefits they offer pet owners.

Brand 78

Brand Branding Communications Education 78

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Onclusive

AUGUST 22, 2023

In this episode: We examine the key changes in communication channels that has made building brand awareness harder. In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We also use the space to shine a light on what we do and why we do it!

Corporate 195

Corporate Reputation Consumer Video 195

Shift Communications

APRIL 19, 2022

It’s a great time for healthcare brands and all of us as consumers of healthcare. Metaverse healthcare communications opportunities. Product differentiation is important to help consumers understand their choices and why they should select one healthcare option over another. Multichannel healthcare communications.

Healthcare 88

Healthcare Communications Consumer Community 88

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. We’ll follow up after the conference in this blog with answers to your questions.

Communications 64

Communications Conference Policies Internal 64

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in South Korea Korea is the world’s 13th largest economy.

YouTube 95

YouTube Marketing Local Chemicals 95

Shift Communications

JULY 12, 2022

Account Manager, Consumer. Much like consumers are practicing “The Pause,” so must brands. Evaluate each campaign through the lens of: “Does this effectively communicate the company’s mission and help build connections with our target audiences?” By Brittany Joyal, Sr. As children, “Why?”

Communications 78

Communications Consumer Creativity Brand 78

Barokas

JULY 6, 2020

Like our client Techstars, Barokas Communications abides by the motto of “Give First.” We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. We work with businesses right out of beta all the way to the NYSE.

Consumer 131

Consumer Product Launch Agency Sports 131

Mediagraphix PR

AUGUST 27, 2023

Ever since social media became more and more prevalent in the world, multiple ways emerged in which companies could stay connected to their consumers. These ways include constant posting on social media, writing online blogs, and much more.

Conference 52

Conference Communications Social Media Writing 52

Mediagraphix PR

AUGUST 27, 2023

Ever since social media became more and more prevalent in the world, multiple ways emerged in which companies could stay connected to their consumers. These ways include constant posting on social media, writing online blogs, and much more.

Conference 52

Conference Communications Social Media Writing 52

Institute for Public Relations

JUNE 26, 2023

Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction. An analysis of 200 customer service calls from a large American apparel retailer and 941 customer service interactions from a Canadian multi-channel retailer … Continue reading Consumers Prefer Concrete vs.

Consumer 52

Consumer Apparel Retail Customer Service 52

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Niche Targeting.

Trends 120

Trends Communications Big Data B2C 120