Nine PR Blogs to Read
DECEMBER 16, 2014
By Gini Dietrich On the ninth day of Christmas, Spin Sucks gave to you… nine PR blogs to read, eight PR up-and-comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. PR Blogs to Read Without further ado, here are the nine PR blogs you should read.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. Find the sites where people ask questions about marketing communications—or your topic du jour—and begin to build your influence and authority there. The post Increase Blog Traffic with These 12 Ideas appeared first on Spin Sucks. By Gini Dietrich. Test pop-ups.
The 2016 Modern Blogging Masterclass
SEPTEMBER 9, 2016
The Modern Blogging Masterclass, a four-week, fully produced online course from Spin Sucks, is now available. The post The 2016 Modern Blogging Masterclass appeared first on Spin Sucks. Related Stories How to Master Modern PR: A Three-part Video Series Media Relations is a Tactic, Not a Strategy Introducing The Modern Blogging Masterclass.
Four Types of Blog Posts Proven to Generate Organic Traffic
FEBRUARY 4, 2016
To increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent. Here are four types of blog posts that are most successful at attracting organic traffic.
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
Today we launch our very first (hopefully of many) online course… The Modern Blogging Masterclass. What is The Modern Blogging Masterclass? What is The Modern Blogging Masterclass, you ask? The post Introducing The Modern Blogging Masterclass appeared first on Spin Sucks. By Gini Dietrich. Alright, boys and girls…ladies and gents. It’s for everyone.
Ten Communicators to Follow
DECEMBER 18, 2014
On the 10th day of Christmas, Spin Sucks gave to you… 10 communicators to follow, nine PR blogs to read , eight PR up-and-comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. Today we bring you the 10 communicators you should follow.
Six Tips for a Blog Redesign
AUGUST 3, 2015
For speakers, non-verbal communications ranging from posture to voice intonations to dress have just as much affect—some would argue even more—as the actual words in determining how the audience responds. The same dynamic holds true for business communications in written form. There are no exhibits in the Louve dedicated to business communications. Look at Seth Godin’s blog.
Blogging Mistakes Equal Lessons Learned
AUGUST 6, 2012
A couple of weeks ago, I made a blogging mistake. That week, a handful of people sent me the Chick-fil-A Mashable story about fake Facebook accounts and, because I needed a blog topic, I was in a hurry, and it seemed like an open and closed case, I blogged about it. But, because they hadn’t done it, it became a moot point for this blog. A ton.
Four Online Courses Every Communicator Should Take
DECEMBER 8, 2016
On the fourth day of Christmas, Spin Sucks gives to you.the four online courses every communicator should take to prove PR is an investment, not an expense. The post Four Online Courses Every Communicator Should Take appeared first on Spin Sucks. Gini Dietrich details each to fill your brain.
Three Essential Blog Writing Tips for Just Before You Click Publish
JUNE 16, 2015
We’ve talked about blog writing tips for when you need ideas. That’s what these blog writing tips are for. You’ve read enough blog writing tips by now that you should have already spent some time on your headline. Take the title of this blog, for example. Do any of the tried and-true-tricks-of-the-trade make sense for your blog? Your Blog Writing Tips.
Five Reasons People Aren’t Reading Your Blog
AUGUST 24, 2015
You’ve talked to enough marketing gurus and experts to know blogging can be a powerful way to expand your online presence and communicate thought leadership. So you upgrade your website, include a WordPress blog, post a few recent news releases and articles, and…Nothing. Five Reasons People Aren’t Reading Your Blog. Your blog is not the Field of Dreams. .
Best Blogging Tips For PR Professionals
ImPRessions - Crenshaw Communications
MAY 31, 2016
But good, crisp writing is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a blog that “talks to itself” and one that is a must-read. Take a look at the tips below and see if you can’t take your blog to the next level. Do blog with a purpose. Got the basics down?
The 12 PR Blogs You Must Subscribe to (and Read) in 2017
DECEMBER 22, 2016
On the twelfth day of Christmas, Spin Sucks gave to you 12 PR blogs you must subscribe to—and read—in 2017. The post The 12 PR Blogs You Must Subscribe to (and Read) in 2017 appeared first on Spin Sucks. I'm always looking for new blogs to sign up to and if. 12 Days of Christmas Communication 6 a.m. Gini Dietrich has the recommendations. xoxo by Gini Dietrich Yes!!
Five Principles for Employee Communications
FEBRUARY 23, 2017
During twenty years in the communications profession the most principled folks I’ve met are those in employee communications. If you’re an internal or employee communication practitioner you know that having a set of principles rendered explicitly can promote meaningful discussion about what you can do to help stakeholders advance their agenda with employees.
Lessons (and Stats) from Six Years of Blogging
AUGUST 30, 2012
A few weeks ago, you may have seen a very sly mention of the very first blog post written for Spin Sucks (which was published at 11:35 p.m. But I do so because, as of September 11 (yes, the anniversary), we have been blogging for six years and I thought it’d be interesting to take a look back. In 2007, we all took turns blogging. It’s a blog. Mistakes Made.
A Bodybuilder’s Guide to Communications Strategy
JULY 20, 2015
And this is why so many of my blog posts focus on the adventures, misadventures, and circumstances I face in life. Life is where you learn to be human, and any communications strategy is about connecting with humans. Building a Communications Strategy. It takes time to craft and implement a successful communications strategy. By Laura Petrolino. Life is the best teacher.
The Five Communications Trends for 2015
DECEMBER 9, 2014
By Gini Dietrich On the fifth day of Christmas, Spin Sucks gave to you… five communications trends, four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. How clever are we to get the stuffy old, SEO-laden communications trends aka predictions in here in a fun way? Communications Trends for 2015 Conversion of media. Yay for my content team!
The Study Guide for Communications Professionals
JUNE 3, 2015
We believe it is a crucially important trait for all communications professionals. We almost always ask interviewees what they are reading, and when we do we’re not just looking for PR and communications blogs, or business books. Let’s Talk About History Communications professionals need to understand how and why people communicate and interact.
Top Three Spin Sucks PR Blog Posts of 2015
DECEMBER 28, 2015
Dig into analytics to see what the most popular PR blog posts on Spin Sucks were for 2015, and then write a post on it for the end of the year.”. But alas, I’m just going to share the most popular PR blog posts that analytics was able to record. Top Three Spin Sucks PR Blog Posts (that aren’t mine). By Laura Petrolino. So this is exactly what I did. None of them.
The Importance of Handwriting for Communications Pros
AUGUST 3, 2015
Handwriting was a key component of how we communicated. the importance of handwriting for mere communication has lost it’s place. I realized I hadn’t really thought about the lost art of handwriting, nor had I considered the importance of handwriting beyond just a simple means of communication. Without it part of that process is removed, and all parts of communication suffer.
Two Blogging Camps: Which is Better?
JUNE 11, 2012
They blog about social media, online marketing, and best practices. Members of each group sell plenty of books, know how to attract fans, and have mastered the fine art of blogging. In the realm Olivier Blanchard refers to as “socialized digital communications,” things are a tad different. What about your humble little blog? One group is fairly buttoned down.
Making Your Blog More PR-Friendly
ImPRessions - Crenshaw Communications
MARCH 10, 2017
This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging. Invite popular influencers and other subject-matter experts to guest blog.
How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]
Sword and the Script
FEBRUARY 7, 2017
If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Two Comprehensive Studies about Blogging. Answer: 1,000 words.
Communication Tips for Netflix
JULY 25, 2011
I think we can all agree the way Netflix handled the communication of their price increase was a PR disaster. But before we get to the communication lessons, let’s get this out of the way. Now that we have that out of the way, I hope we can all agree this blog post is NOT about the price increase. . Want to learn how to use your blog to drive serious leads?
10 Ways to Get Comments On Your Blog
SEPTEMBER 14, 2016
We live in an attention-deficit world where comments and shares on blog posts are at a premium. The post 10 Ways to Get Comments On Your Blog appeared first on Spin Sucks. Here are 10 ways to be sure you'll get both every time. Related Stories Spin Sucks Celebrates 10 Years!
The Four-Step Process of Communications Planning
NOVEMBER 10, 2014
A communicator, professor, and social media strategist for TEDxABQ, Benson is one of the guys in the industry who does his job without spin and makes everyone else look good. He probably would hate me saying this, but it’s my blog so I’m going to do it anyway! It’s for every communicator who wants to show their boss or client how smart they are going into 2015.
Voice and Tone in Internal Communications
OCTOBER 22, 2014
By Eleanor Pierce We pay a lot of attention to voice and tone when we’re communicating with external audiences. But, too often, organizations aren’t quite as careful with their internal communications. Internal Documents Represent Your Brand’s Voice, Too The fact is, your entire team is on the forefront of communicating your brand. We’re careful about apologies.
The 11 Most Read Blog Posts of 2014 (and a Bonus!)
DECEMBER 22, 2014
On the eleventh day of Christmas, Spin Sucks gave to you… 11 most read blog posts, 10 top communicators , nine great PR blogs , eight up and comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies’ secrets , and the PR win of 2014. The 11 Most Read Blog Posts of 2014.
Three Blogs You Must Read
AUGUST 9, 2011
A couple of weeks ago, solopreneur and PR pro extraordinaire, Kellye Crane , wrote a blog post title, “ Three People You Must Read.. Three Blogs You Must Read. I’m going to take a different path and leave the PR/communication world for my recommendations. It’s only increased since reading his blog consistently. I concur! This is the post I wrote. Jay Rosen.
Santa, the Communications Pro
DECEMBER 23, 2014
Santa Claus’ Secrets to Being a Communications Powerhouse Santa is arguably one of the best known public figures on the planet. The fact that we don’t think twice about this annual ritual is a result of years of consistent and powerful messaging, and top notch integrated communications tactics. The post Santa, the Communications Pro appeared first on Spin Sucks. HAHAHAHA!!
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. The Spin Sucks community is an interesting one. I love that. Do it.
The Top Five Reasons Leaders Don’t Communicate
MARCH 20, 2017
Despite well-thought-out leadership communication strategies, leaders may balk at getting face-to-face with employees to listen, discuss changes and address concerns. Simply put, effective leader communications drives performance. At Gagen MacDonald, we’ve found five reasons leaders don’t communicate, and have helped our clients develop strategies to address them. Who wouldn’t?
Structured Meetings Make for Better Internal Communications
OCTOBER 28, 2014
By Gini Dietrich There has been a lot written this month about internal communications on this very blog. We’ve read everything from how we communicate very first thing each morning with a daily email from Clay Morgan to how engaged my team is (yay!) What we haven’t talked much about is how important transparency is in internal communications.
What Sucks About Being a Communications Professional
DECEMBER 16, 2014
We spend a lot of time talking about why spin sucks on this blog. So I thought, in honor of the upcoming holiday of Festivus (if you don’t know about Festivus, start here ), maybe we should have an Airing of Grievances about being communications professionals. What sucks about being a communications professional? Reading is really important for communicators. Bonus!
Blogging is dead: just 36% of internet users write blogs
JULY 16, 2014
Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).
Four New Ways to Spark Blogging Inspiration
JULY 14, 2011
Four New Ways to Spark Blogging Inspiration. Read, for a week or only a day if that’s all you can manage, only articles, blog posts, essays, and books recommended by others in your network. Also, a wealth of recipes from food blogs are getting tagged and saved for later!). What ways have you found of getting unstuck from a blogging rut? Talk to a kid. Shut up.
Freelancer vs. Communications Firm: Which is Better?
MARCH 19, 2015
By Gini Dietrich As Paul Sutton and I are wont to do, we recently had a debate about working with a freelancer versus a communications firm. to focus on doing really high-level, strategic digital communications and I, well, I run a digital communications firm. With communications, you get what, or rather who you pay for. Mind whose blog you are on. I know their.
Pros and Cons of Co-Authoring a Blog
JUNE 9, 2011
I have a blog Q for you (and anyone else who feels like chiming in) Q: Are there any truly successful blogger ‘partnerships’ out there? I mean, two ppl working together on the one blog with the one vision. We have our own blogs, too, and co-authoring this one spawns creativity for our individual efforts. If we have dry spells at the same time, the blog sits alone.
Business Development for Communications Firms
NOVEMBER 13, 2014
On Tuesday, I gave you a rundown on how to build a business plan , specific to a communications firm. Today, at noon ET, Benson Hendrix is going to give you a rundown on how to build a communications plan for your organization or client’s organization (you still have time to register for this free webinar!). Maybe you blog and get new clients because they like the way you think.
6 Social Media “Musts” for Crisis Communication
JUNE 8, 2015
The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication. You must remember communication basics. ” 3.