Stephen Waddington

MARCH 17, 2021

Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture. I don’t usually normally post anonymous blogs but it was an important story. That makes Karl Connor’s Sellafield story exceptional. Karl Connor.

Storytelling 147

Storytelling Local Case Study Television 147

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. May – using owned media to earn media attention Using blogs, podcasts and other owned content to earn media attention.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Sword and the Script

MAY 9, 2023

Presenting new content with a case study or a demonstration increased likelihood of use by roughly 30% over basic information alone.” Storytelling enhances value. Storytelling can be a powerful sales tool. It’s worth pointing out storytelling doesn’t just work on trinkets. Loss aversion is a motivating factor.

B2B 81

B2B Storytelling Marketing Case Study 81

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

OCTOBER 6, 2023

Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility. Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories.

Consumer 88

Consumer Strategy Case Study Survey 88

Sword and the Script

JANUARY 23, 2024

An industry-focused blog, your own research reports, and contributing articles to trade publications are proven ways to do it. The best way to do this is to use storytelling techniques – and identify characters and anecdotes that your target market experiences every day.

B2B 103

B2B Study Company Leadership 103

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

wiredPRworks

MAY 3, 2021

Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 52

Course Case Study Strategy Energy 52

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. This can be achieved through published case studies, videos with actual clients, and how-to guides from the brand on its products and services.

Case Study 97

Case Study Storytelling Study Social Media 97

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 52

Strategy Case Study Marketing Energy 52

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

wiredPRworks

MAY 3, 2021

Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 40

Course Case Study Strategy Energy 40

Cision

SEPTEMBER 14, 2015

Clinton notes, “The combination of storytelling and data is the most powerful way to effect change.” At just 11 years old, Malala began writing blog posts under a pseudonym about the unjust rule of the Taliban preventing girls and women from obtaining an education. Give real life examples and stories.

Data 120

Data Case Study Storytelling Conference 120

Shift Communications

FEBRUARY 1, 2022

In 2022, promoting case studies and work isn’t just for customers. The most effective will combine employer and team storytelling, brand messaging and executive communication with community activations and reliable communications consistency. That said: people still want to know they’re doing (or will get to do) cool work.

Brand 135

Brand Branding Employee Case Study 135

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 40

Strategy Case Study Marketing Energy 40

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular.

Strategy 258

Strategy Trade Shows Case Study Course 258

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Storytelling success stories. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Have you ever read a book that completely changed your life? And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

NOVEMBER 16, 2016

If you wait until the last minute to decide which products you’re going to mark down for the holiday shopping season, it will be challenging to also brainstorm topics you want to cover on your blog and social media. Blog: Tips for surviving Black Friday shopping. As with anything, planning in advance makes your work easier.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Marketing 68

Marketing SEO Guidelines eBook 68

Karen Freberg

JULY 3, 2021

I am extremely proud and grateful for the opportunity to be a track and field athlete, and using early tools for the internet and blogging to get my story across. I even did some guest blogging for sites like Trackshark and Dyestat. on Saturday, June 10, 2006. Photo by Kirby Lee/WireImage). You also need to create your own media.

Analysis 80

Analysis Case Study Brand Branding 80

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. We see infographics in content marketing survey results as well.

Infographics 69

Infographics Data Case Study Content Marketing 69

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. Visual storytelling is worth a thousand words: Use it to simplify complex information.

Case Study 52

Case Study Financial Content Marketing Study 52

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Case study: sourcing stories from nationwide network Leonie Samways, the community champion at Asda in Chatham, Kent, used the Storyfinder app to upload a photo of her colleague Joe.

Storytelling 60

Storytelling Local Community Case Study 60

Communications Conversations

MARCH 16, 2015

I blogged about this on Thursday –and I’ve offered up my assistance to a few friends already. Events… MIMA is hosting “Brand Storytelling in a Digital World” at the Carlson School of Management on Wed., Including a few friends of mine. Hope to see you there! Want to give back? Register by March 20.

Case Study 60

Case Study Corporate Storytelling Social Media 60

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. In case you missed #INBOUND19, check out the recap on our blog. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. It’s a common understanding that storytelling is an effective way to share ideas.

Energy 120

Energy Viral Storytelling Community 120

prTini

SEPTEMBER 19, 2014

5 Brands Using Data To Generate Blog Content. The Power of Social Storytelling. Want more PR case studies delivered directly to your inbox? Why Location Is Still So Important In A Digitally Connected Age. 5 Ways to Become Your Boss’s Favorite Employee. Why Do People Trust J.K. Rowling More Than Queen Elizabeth?

Tools 50

Tools Wikipedia Case Study Marketing 50

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. But blog publishing shouldn’t be a random act that is done here and there when an idea hits you.

Marketing 52

Marketing Technology Internal International 52

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. What courses does/did your school’s PR major offer?

Education 150

Education Training Course Social Media 150