Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. In B2C social media, you see a lot of product and brand-oriented calls to action. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. In B2C social media, you see a lot of product and brand-oriented calls to action. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. Mark Schaefer’s grow blog. Buffer blog. Gini Dietrich’s Spin Sucks blog.

Social Media 68

Social Media Blogging Media Airlines 68

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Everyone expects PR pros to help with content that is written for the media.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

NOVEMBER 1, 2017

Our 100th Social Media Breakfast. No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. After all, consider the following: MySpace was the dominant social media platform in 2007. Social media is so frequently used to attack.

SMB 99

SMB Social Media Case Study Marketing 99

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012. And in 2011, there were seven blog posts on the campaign that had been tracked. The timeframe. That’s a lot !

Case Study 102

Case Study Internal International Study 102

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

5W PR

OCTOBER 6, 2023

Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility. Proactive listening Regularly monitor online platforms, social media, and customer service channels to identify emerging trends and feedback.

Consumer 88

Consumer Strategy Case Study Survey 88

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. And, for the love of God, how many more “47 tips from the top social media pros” posts do we need?

Social Media 60

Social Media Blogging How To Media 60

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This blog post isn’t meant to pick on anyone, it’s meant to take one professional’s point of view and rebut it with my own. Fear will be your downfall, not social media.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. Listen to your community. Always be open to the concerns of your community.

Leadership 147

Leadership Engineering Enterprise Social Media 147

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing YouTube Video 225

The Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. Mizuno Running’s budget was just 1% of industry ad spend and they took the bold decision to lead with earned media. The results were better than expected – favorability and store sales increased and a sustainable community of fans was born.

Case Study 100

Case Study Media Study Measurement 100

Communications Conversations

JUNE 25, 2015

I was researching social media brand voice examples on behalf of a client the other day, and I stumbled across the Sharpie accounts. For those who have been paying attention, Sharpie has been widely heralded as one of the more progressive and “hip” brands when it comes to social media. New CMO comes in.

Social Media 60

Social Media Case Study Media Study 60

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Figure out a social media content strategy. Create goodwill and a sense of being connected to your community. Here are some ideas: Write useful blog posts and post the links in your social content.

Crisis 225

Crisis How To Small Business Social Media 225

Communications Conversations

SEPTEMBER 16, 2016

The social media skills gap. Alex Tan, director of digital and social at Golin and Matt Rozen, director of social at Adobe (see below–Alex at left, Matt at right). 1: The social media unicorn DOES exist–and Matt Rozen is looking for them! After all, just look at social media job descriptions.

Social Media 60

Social Media Case Study System Media 60

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep.

Social Media 69

Social Media Media Resources Education 69

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. This can be done for both positive campaigns, but can also be used in crisis communications. Social media, digital (their website reflects this change), outdoor, traditional, etc.

Social Media 42

Social Media Case Study Media Creativity 42

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Many organizations leave the opportunity for feedback on their websites, social media pages and 3rd-party sites. This is where social listening comes in handy.

Case Study 80

Case Study Social Media Survey Video 80

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 52

Strategy Case Study Marketing Energy 52

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Her podcast, Growing Social Now, launched in 2021.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. BCBSMN (specifically, Amanda Theisen, long-time KSTP employee-turned-PR-pro) penned this blog post explaining the initiative and exactly how people can help. The post is pitch perfect.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Solo PR Pro

AUGUST 7, 2018

In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. community building. For example, I started my blog during a slow period in my business. Plus, it’s a great time to reach out within your social networks.

System 143

System Case Study LinkedIn Community 143

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. commercials, social media posts, ratings and reviews, articles, announcements, case studies, etc.)

Case Study 97

Case Study Storytelling Study Social Media 97

Presspage

JANUARY 23, 2024

Digital platforms like Presspage offer user-friendly solutions to seamlessly integrate impactful infographics into various communication channels. This enables IROs to use visually appealing and informative infographics, incorporating them into investor presentations, reports, and even social media updates.

Communications 78

Communications Infographics Financial Storytelling 78

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Many organizations leave the opportunity for feedback on their websites, social media pages and 3rd-party sites. This is where social listening comes in handy.

Case Study 69

Case Study Survey Video Community 69

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 40

Strategy Case Study Marketing Energy 40

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Some are straight blog posts from SF leaders. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Here are some ways to “humanize” your brand on social media: 1.

Marketing 75

Marketing eBook Case Study Measurement 75

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

Community 40

Community Travel Pinterest Mobile 40