Waxing UnLyrical

MARCH 26, 2012

write their own blog post to promote IWD 2012. And in 2011, there were seven blog posts on the campaign that had been tracked. After days and days of research, we narrowed down our target outlets – which included a lot of blogs, but also blogs on the online counterparts to women’s publications – to around 245.

Case Study 102

Case Study Internal International Study 102

5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Case studies and success stories Showcase success stories through compelling case studies. Hosting exclusive networking events Organize exclusive networking events for businesses in the industry.

B2B 78

B2B Creativity Case Study B2C 78

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 76

Healthcare Storytelling Marketing Social Media 76

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Crisis Communications. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

OCTOBER 6, 2023

Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility. The post Using Consumer Feedback in Product Development and PR Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 88

Consumer Strategy Case Study Survey 88

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. Not everyone is good at it.

Case Study 100

Case Study Media Study Measurement 100

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

Sword and the Script

MARCH 28, 2017

A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. It works as an on-ramp for formal case studies too. The post How to Generate Media Referenceable B2B Customers with a Blog appeared first on Sword and the Script.

B2B 60

B2B Blogging How To Media 60

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. That’s why you have all the case studies of brands talking to each other. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.

Instagram 214

Instagram B2C YouTube Facebook 214

The Proactive Report

APRIL 6, 2021

Put together a “media” list of websites, blogs, influencers, and news sites that could publish your content. Build a community online and nurture that group with relevant content that builds trust and loyalty. Build a community online and nurture that group with relevant content that builds trust and loyalty.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

Community 40

Community Travel Pinterest Mobile 40

Barokas

AUGUST 28, 2017

Hello to all of our No BS blog followers. As we redesigned the site, it was important for us to highlight the communities in which we live and work – Seattle, Denver and Detroit. Case Studies. Browse our Case Studies page to see the meaningful work our teams have delivered for emerging and established brands alike.

Case Study 79

Case Study Study Community Consumer 79

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. Both CRM Hubspot and customer service software provider Zendesk create customer case study videos with high production value that live on dedicated YouTube channels, like Hubspot’s YouTube Customer Success Stories Channel. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 52

Strategy Case Study Marketing Energy 52

Communications Conversations

NOVEMBER 1, 2017

No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days.

SMB 99

SMB Social Media Case Study Marketing 99

Solo PR Pro

AUGUST 7, 2018

In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. community building. For example, I started my blog during a slow period in my business. So here’s the bottom line: I don’t find the time, I make the time.

System 143

System Case Study LinkedIn Community 143

Shift Communications

AUGUST 8, 2022

Fans, community leaders and disability advocates called her out for using the slang term for“spastic” and promoting ableist culture. Lizzo’s decision to immediately change the lyrics — and credit that change to her community — showed she was listening and learning. This is the result of me listening and acting.”

Crisis 78

Crisis Brand Branding Case Study 78

Communications Conversations

MARCH 25, 2020

BCBSMN (specifically, Amanda Theisen, long-time KSTP employee-turned-PR-pro) penned this blog post explaining the initiative and exactly how people can help. Any good social media effort also needs solid community management. The post is pitch perfect. It hits all the right notes. But, most of all, because it will make a difference.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Critical Mention

APRIL 19, 2019

No matter the input, it is imperative for marketing professionals to engage with their community. By responding to their review or questions about your product or service promptly, you can also create opportunities for a website testimonial, a video interview about your product or a case study. Build a community.

Case Study 80

Case Study Social Media Survey Video 80

Shift Communications

FEBRUARY 1, 2022

In 2022, promoting case studies and work isn’t just for customers. The most effective will combine employer and team storytelling, brand messaging and executive communication with community activations and reliable communications consistency. Reach out to rseth@shiftcomm.com.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet.

B2B 147

B2B Pitching Case Study Local 147

Presspage

AUGUST 7, 2018

The brand story incapsulates all of the facts (announcements, articles, and news coverage) as well as perception and sentiment regarding the brand by itself, its customers, its community, and the public. commercials, social media posts, ratings and reviews, articles, announcements, case studies, etc.)

Case Study 97

Case Study Storytelling Study Social Media 97

PR for Anyone

JUNE 30, 2022

What are you doing for the community? Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. But PR is an opportunity to share the good things in your company as well.

Crisis 130

Crisis YouTube Video Industry 130

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.) Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 40

Strategy Case Study Marketing Energy 40

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Communications Conversations

MAY 20, 2020

Some are straight blog posts from SF leaders. According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.”

Journalism 148

Journalism Brand Branding Interviews 148

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. ” Continue reading at your own peril if you’re not that far!].

Strategy 258

Strategy Trade Shows Case Study Course 258

The Proactive Report

MARCH 27, 2020

Create goodwill and a sense of being connected to your community. Here are some ideas: Write useful blog posts and post the links in your social content. This is the time to show what you’re doing in this time of crisis. They will be will be watching. Don’t come across as tone-deaf or opportunistic. Provide factual updates.

Crisis 225

Crisis How To Small Business Social Media 225

Critical Mention

APRIL 19, 2019

No matter the input, it is imperative for marketing professionals to engage with their community. By responding to their review or questions about your product or service promptly, you can also create opportunities for a website testimonial, a video interview about your product or a case study. Build a community.

Case Study 69

Case Study Survey Video Community 69

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Karen Freberg

JULY 11, 2020

This is great to showcase on your blog of website, so this is something to consider creating for the purpose of this opportunity. blog, website, etc), 2) advocate the work you and the brand have done to your community, and 3) integrate some of the work into traditional class activities (ex. student work, consulting, etc).

Brand 70

Brand Branding How To Education 70