Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. Please support my blog by sharing it with other PR- and communication professionals.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Doctor Spin

MARCH 19, 2023

In Wikipedia. In Wikipedia. For example, suppose the goal of a PR campaign is to increase brand awareness. Please support my blog by sharing it with other PR- and communication professionals. In Wikipedia. In Wikipedia. 2 The medium is the message. 2023, February 25). The medium is the message.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Mora Communications

NOVEMBER 21, 2017

Ask twenty people to define what it means to establish a brand and chances are you’ll come away with twenty different answers. According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”.

Brand 40

Brand Branding Wikipedia Print 40

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Flack's Revenge

MAY 1, 2015

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). As I wrote on this blog , research has shown that Regulation FD can be harmful. So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector.

Wikipedia 120

Wikipedia Financial Twitter Corporate 120

5W PR

JUNE 18, 2018

As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation. Sure, the WWE may be consolidating TV programming (or they may not) but that doesn’t mean the brand as a whole is struggling.

Wikipedia 99

Wikipedia Banking Sports System 99

Flack's Revenge

NOVEMBER 23, 2016

Here, I thought I’d take the opposite approach – cite atypical PR missteps by brands that generally enjoy good reputations. ” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I am also thinking of John Grant’s great song Disappointing. Who said “It is good to be king?”

Wikipedia 120

Wikipedia Crisis Management Customer Service Crisis 120

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Do what makes the most sense for your brand. #6. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Doctor Spin

NOVEMBER 5, 2023

In Wikipedia. Brands must be patient and have the structural fortitude to stay consistent for their PR messaging to propagate properly and thoroughly before jumping onto the next PR campaign. Please support my blog by sharing it with other PR- and communication professionals. In Wikipedia. 1 Signal propagation delay.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

The Resolution Blog

NOVEMBER 8, 2019

No-follow links are generally used for: Paid links (to eliminate people buying links) Comment sections of blogs and forums (to stop people adding spammy comments with a link) Anything involving what Google dubs “untrusted content” This is all very well and good, but some publishers panicked and “no followed” everything. follow or no follow?—?from

SEO 120

SEO Google Wikipedia Web 120

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Melissa Agnes

FEBRUARY 19, 2015

I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. Because if you’re faced with a news-worthy crisis, it’s certain that it will be published about online, on news sites as well as on blogs.

Google 165

Google Crisis Crisis Management Crisis Communications 165

prTini

SEPTEMBER 19, 2014

Industry Groups Release Wikipedia ‘Manual’ for PR Pros. 5 Brands Using Data To Generate Blog Content. Meet the Man Who Unlocked the Secrets of Mobile Marketing. Budweiser Wants You to Buy a Facebook Friend a Real Beer. Pay to Play – The End of Free Social Marketing? How to Use Instagram to Promote Your Products.

Tools 50

Tools Wikipedia Case Study Marketing 50

Stephen Waddington

SEPTEMBER 12, 2017

A series of LEDs in Google’s red, yellow, green and blue brand colours alert you to when the device is active. The BBC and Wikipedia are frequently cited. If you enjoyed this blog post you may like to receive future posts as they are published, via email. It has a single connection for mains power. Set up is straightforward.

Google 0

Google Privacy Wikipedia Transportation 0

PR in High Definition

OCTOBER 23, 2019

When a company’s purpose – and the corresponding behaviour – line up, customers will give the brand 47% ‘share of wallet’ (i.e. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’. According to Gallup , when companies get their purpose right, it can make a difference.

Airlines 48

Airlines Local Wikipedia Travel 48

ReimaginePR

OCTOBER 24, 2015

I learned the value of great annual planning from a boss I had at an entertainment brand. But my old boss’s plans were like falling into the internet; you could have a map, a calendar, an atlas, wikipedia, and a cat video to explain it all to you. Farah made a very good living off of that hair. Inspire along the way: .

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. Wikipedia continues to grow as a global knowledge resource. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The probability of something bad happening. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

JULY 1, 2015

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Are you looking to simply build brand awareness, or are your goals more specific, like driving traffic to your website? Creating brand awareness is just the tip of the iceberg when it comes to social media marketing.

Social Media 40

Social Media Media Wikipedia Small Business 40

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

ZudePR

JULY 20, 2016

Spot on, Wikipedia. 8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. Blogs contain the latest thinking from some of the best writers and trailblazers in the world. As well as blogs. And that would NOT be good for business. #8:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Bad Pitch Blog

AUGUST 19, 2009

Jacobsen I recently came across a blog with relatively decent content, but with just the oddest of names -- Outhouse General Counsel. I had a hard time taking what the blogger wrote seriously because I kept getting caught up in the blog/company name. By Guest Blogger Susan E. It struck me as odd and I couldn’t help but shake my head.

Wikipedia 48

Wikipedia Twitter Corporate Company 48

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. So thanks for keeping me updated with the vlogging world!

YouTube 54

YouTube Video Measurement Print 54

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. An example of a hero of free authority: Jimmy Wales of Wikipedia.” Author of 27 Blogging from Paradise books. Still reading? I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Flatiron Communications

AUGUST 25, 2014

Vox , Mic , Re/code and Quartz may not yet enjoy the brand awareness of The New York Times , CNN, or Bloomberg News, but their ability to drive awareness for their reporting is impressive given their much smaller staffs and budgets. Link to full audio here.).

Journalism 31

Journalism Wikipedia Policies Newspapers 31

Norton's Notes

JULY 29, 2015

Tell me one interesting fact about you that you have never revealed on your blog? It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged. What is your favourite blog/website/podcast (in relation to the topic) and why?

Interviews 28

Interviews SEO Banking Radio 28

Bad Pitch Blog

JANUARY 27, 2010

You are reading the premier of a regular Bad Pitch Blog post, “Five Stories About The Media!” and I can find those opinions on blogs minute by minute.) Both were targets of terrorists (check Wikipedia). Hello, participants in this experiment. I hope you enjoy it and know it’s impossible not to.

Media 40

Media Wikipedia Journalism Print 40