Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. If you do it right. Where can you make the most impact?

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Brand Marketing vs. Performance Marketing. Further explaining the need for Performance Marketing, Shay continues: “We typically have a big debate between Brand Marketing and Performance Marketing.

Storytelling 284

Storytelling B2C Retail Measurement 284

PR in High Definition

JUNE 28, 2023

This extraordinary journey holds valuable lessons about the power of brand building, storytelling, and their impact on achieving unparalleled success. Storytelling Every year, City were seen as key contenders to finally achieve their ultimate goal – winning the Champions League.

Storytelling 62

Storytelling Brand Branding Reputation 62

5W PR

JANUARY 17, 2024

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Defense tech storytelling But transparency alone is not enough. In a time where public perception is critical, storytelling acts as the guiding light.

Publicity 78

Publicity Brand Branding Ethics 78

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. Influencers can provide authenticity and credibility.

Strategy 78

Strategy Brand Branding How To 78

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. Blog Brand Stories We Love Brand Story' Dynamic Duo.

Brand 306

Brand Branding Storytelling Resources 306

Communications Conversations

SEPTEMBER 26, 2014

They’re not slapped together like some make-shift blog. This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Forget about the brand for a moment.

Storytelling 165

Storytelling Web Case Study Brand 165

PR in High Definition

APRIL 30, 2024

In many ways it was this that the audience bought into and what made Wrexham become a globally recognised brand. This could be anything from brand stories and customer testimonials to employee stories, however what is key is to always have this story in mind and have it as the glue that sticks any comms strategy in place.

Storytelling 62

Storytelling Sports Travel Pitching 62

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Share the brand story , values, and mission. Let the brand’s purpose shine through. Authenticity builds trust and shows the brand can be human, just like its customers.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. By sending snack products to food influencers, snack brands can generate buzz and excitement around their offerings. Alternatively, they can establish brand ambassadorships.

Brand 78

Brand Branding Creativity Storytelling 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. Here is why and how to best navigate the year ahead.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

HMA Public Relations

DECEMBER 7, 2022

If done effectively, storytelling can be timeless. In this blog post, Rayna Burgett covers the different types of storytelling in marketing and how these can be used to drive engagement. Read more!

Storytelling 74

Storytelling Marketing Blogging Brand 74

5W PR

JUNE 30, 2023

In the competitive world of children’s snacks, brands are constantly seeking innovative strategies to capture the attention and preference of young consumers. Licensing, the process of obtaining permission to use popular characters or properties on products, has emerged as a powerful tool for kids’ snack brands.

Brand 78

Brand Branding Consumer Television 78

Presspage

NOVEMBER 29, 2022

With the continuously growing expectations of the public, companies in aviation have now entered a new reality where more than ever they need their communications departments to take charge and protect their brand. Presspage’s Live News blog brought efficiency and independence to our team.”

Storytelling 78

Storytelling Tourism Crisis Strategy 78

Shift Communications

DECEMBER 16, 2022

A Q&A on McDonald’s Employer Brand Building with Megan Gaffney, VP, Consumer Team. It’s hyper-regional and a huge part of our work is employer brand, so promoting McDonald’s as a great place to work and highlighting the people that make the brand all that it is. Give us the 10,000-foot view of the campaign.

Brand 78

Brand Branding Consumer Storytelling 78

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human.

Brand 156

Brand Branding How To Storytelling 156

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

ReimaginePR

MARCH 13, 2015

But back to their brand storytelling. While you’re here, do yourself a favour and check out Donna’s blog for some of her mouth-watering recipes. Blog Brand Stories to Watch Brand Stories brand storytelling' No exaggeration. Gorgeous ones. Ones that are alluring and honest.

Brand 120

Brand Branding Storytelling SEO 120

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Or, at the very least, are funny like this video from career blog Snagajob. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller.

Storytelling 149

Storytelling Data Insurance Insurance 149

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 80

Case Study Study Brand Branding 80

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The odometer now reads 1,087.

Blogging 144

Blogging Storytelling Communications Company 144

Presspage

JULY 11, 2017

When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience. The main character of an engaging blog might be the writer, an expert or a PR professional, for example. The main character of an engaging blog might be the writer, an expert or a PR professional, for example.

Storytelling 137

Storytelling Film Blogging Video 137

ReimaginePR

JULY 4, 2016

Over the years, I’ve fallen in love with a few particularly great brand stories. I’ve even shared some of my favorites right here on the blog. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? But I’ve also seen my fair share of terrible ones as well.

Brand 149

Brand Branding Storytelling Print 149

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. They’re based on the experience and direct observation from people at all staff levels.

Construction 182

Construction Storytelling Tools B2B 182

PR in High Definition

JUNE 22, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit: @Pont_nuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. If you send your story to someone who is likely to be as passionate about telling it as you are, you’ll be one step closer to generating impactful coverage for your brand. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Ishmael's Corner

OCTOBER 14, 2014

The content may involve something as mundane as an email signoff or, in the case that I’m about to highlight, subscribing to a blog. Every online touch point offers the chance for storytelling and making an impression that builds your brand. Just having fun with language can qualify as business storytelling.

Brand 120

Brand Branding Storytelling Blogging 120

PR in High Definition

JUNE 21, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit @plot_tuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 21, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit @plot_tuit).

Storytelling 48

Storytelling Twitter Brand Branding 48

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Such dot-connecting points to blogging as one of the best platforms for thought leadership. Such dot-connecting points to blogging as one of the best platforms for thought leadership. Lame Tweets at Super Bowl.

Leadership 164

Leadership Blogging Storytelling SEO 164

Ishmael's Corner

NOVEMBER 30, 2014

By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher? Spoiler alert: The tension dissipates.

Storytelling 157

Storytelling Journalism Media Training Video 157