Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. They also invested too heavily in paid media vs. earned/owned. There’s a major shift in the way Google displays its paid ads for a particular search.

Google 259

Google Digital PR Mobile SEO 259

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Because analysts are viewed as impartial experts, an implied endorsement builds credibility and holds greater weight than that from a paid consultant or endorser – even though some analyst relationships are paid. Media and influencers read analyst reports and white papers, so the reach can become exponential. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Shift Communications

MAY 10, 2022

They also need paid amplification. In our new blog series, we talk what’s working (and not) across key social channels. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. What’s working — keyword optimization and paid: Ensure your organic content can rank on Google.

Pinterest 78

Pinterest YouTube Social Media Trends 78

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. If you don’t have access to paid keyword research software, such as Moz or SEMrush , no worries. All other header tags.

SEO 40

SEO Blogging Web Writing 40

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. If Google sent me an invoice to keep it working, I’d probably have paid it without batting an eye because switching is a pain, and I don’t want to deal with it. FeedBlitz was discussed as an alternative.

Google 108

Google Tools Analytics Blogging 108

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Sword and the Script

JUNE 6, 2023

PR is getting a bigger role in paid media. “PR PR pros are increasingly more involved in paid-media tactics than they were three years ago – including social media advertising (60%), sponsored content (40%), native advertising (29%) and sponsored podcasts (25%), according to a PR Week survey sponsored by Notified.

Survey 144

Survey Software B2B Pitching 144

Cision

FEBRUARY 4, 2016

To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), add tags to group similar content together (ex. They typically fall into two categories: paid and organic. Paid spokes include sponsored posts and native advertising. Want to renovate your social plan too?

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Promoting content on social media via paid ads is a good way to capture fresh eyes and in turn, receive more subscribers.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Sword and the Script

MARCH 30, 2021

This runs counter to current trends among the general public – but that’s a different blog post. Curate content from reporters that cover your space and tag them , so they know it. Use paid social media to augment your media relations Twitter is a great place for this because all the reporters are there, and they all follow each other.

Social Media 108

Social Media Report Survey Media 108

Buzzstream

JANUARY 16, 2024

Paid plans start at $49/mo. It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. It also includes information like header tags, word count, structured data, and more.

SEO 83

SEO Web Tools Analysis 83

Shift Communications

NOVEMBER 29, 2022

Before committing to a macro-level partner (and price tag), test a strategic approach with ongoing nano and micro influencers, who are creating big ROI because they have sizable engagement rates and 1:1 trust with their audience. Invest in planning sprints and high-performance channels.

Consumer 78

Consumer Trends Marketing SMB 78

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Never assume you know!

Software 100

Software Google Reputation Social Media 100

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. The person refused, because, as I later learned, they get paid for posting.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Prohibition

MARCH 10, 2023

In this blog, we will explore the best tips and tricks for maximising the number of engagements your video will receive. Study recent Facebook content both on your brand’s organic page as well as its paid campaigns, to understand the engagement and engagement rate for native videos. For content, video marketing is king.

Facebook 62

Facebook Video How To Mobile 62

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Put a clear subscribe button on your blog homepage and article page.

How To 142

How To Content Marketing Banking Advertising 142

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. text (blog post / article). Tags serve to categorize your content. Social media, paid (yikes) media, email, et cetera. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

PR 20/20

DECEMBER 13, 2022

Now, the data generated from GA4 can be used to build custom audiences so you can target customers with paid or organic campaigns. They can see conversions from Google and non-Google paid channels alike, such as YouTube, social media, and email. The sooner you set up GA4 tagging, the more data you’ll have to work with.

Analytics 52

Analytics Google Report Data 52

PR 20/20

APRIL 29, 2023

Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content. The platform offers a free 30-day trial and paid plans from there.

Tools 70

Tools Measurement Strategy Analytics 70

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

The Resolution Blog

AUGUST 5, 2019

These pages must have been paid to do this stuff but it all feels so natural like you’d be sharing that stuff anyway. You know a meme is successful when pages that haven’t been paid to promote it start sharing it, and when people start tagging their mates in it. You need to see loads of tagged names in the comments?—?that’s

Marketing 120

Marketing Film Instagram Video 120

Beyond PR

NOVEMBER 7, 2017

Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. The measurement of earned media needs a change. Why is Earned Media so Difficult to Measure? .

Measurement 72

Measurement Media B2C B2B 72

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching.

B2B 77

B2B Facebook Advertising Advertising 77

Sword and the Script

JANUARY 12, 2021

A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. >>> Did you know? Check out our services. Press release pricing.

Financial 88

Financial Video Survey Google 88

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. It’s also important to choose the mediums wisely, especially if you are doing paid campaigns on social media.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

JUNE 4, 2022

I took the one that paid more, but that company lost the contract to the one that was going to pay me less (there’s a lesson learned there). And you can find 30 or so blog posts I’ve written about the survey results over the years all neatly categorized under the blog tag JOTW.

Survey 78

Survey Public Affairs Government Community 78

Buzzstream

APRIL 4, 2024

You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc. For Result Type, you can choose Twitter, Blog, News, and Discussion. If the user has a website with a blog, you can ask if it’s possible to add a link from their website.

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

APRIL 10, 2018

The release was published on the company’s online newsroom without the paid distribution. Yet, that coverage was earned without paid press release distribution provided by a vendor. It’s been many years since John Chambers first announced Cisco’s quarterly earnings in a blog post. That’s a premium price tag in my book.

Engineering 71

Engineering Content Marketing Analysis B2B 71

ReimaginePR

JULY 25, 2018

META Tags – These are statements that are found in the head section of any HTML site that share information about the page that you’re visiting. There is a paid version of Open Site Explorer, but the free version still allows you a range of analyses when it comes to links on your site. Other examples include subscribers and sign-up’s.

SEO 211

SEO Tools Engineering Google 211

Cision

APRIL 7, 2016

Per the social media giant’s blog , the program will be available to publishers of any size, located in any country on April 12. Facebook paid attention to the way journalists were using the site and launched Signal in September 2015.

Facebook 120

Facebook Media Trends Mobile 120

Shift Communications

JULY 18, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Conclusion.

Advertising 60

Advertising Advertising Measurement Publicity 60

Cision

JULY 27, 2015

Paid options for Instagram don’t (yet) exist for everyone, and the leap of faith for small- to medium-sized businesses to commit resources to a visual social network like Insta without the ad targeting features of Facebook is (as Geans describes) pretty huge. I have never seen more hashtags used at one time than on Instagram. or tiny.cc

Instagram 120

Instagram Mobile Social Media Writing 120

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Tag your content well : Remember to also tag your content appropriately to help people find it. Oh no, my fine fisherman.

SEO 75

SEO Engineering Blogging Content Marketing 75

Sword and the Script

JUNE 28, 2016

Big influencers sometimes come with big egos, big price tags, but maybe not such big results. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping.

Infographics 61

Infographics Survey Consumer Study 61

The Awards Blog

SEPTEMBER 11, 2019

Your hard work and dedication paid off! Tell your story about how you won the award and your experience applying in a carefully crafted and thorough blog post. Essentially, the blog post is the story behind the story. Once you publish your blog post, offer it to the award organizers. Congratulations! You won the award.

Google 59

Google Social Media Course Blogging 59